SEO Copywriting Versus SEO Content Writing: What’s The Difference?

Even though copywriting and content writing are interchangeable to many, they are not the same thing. Learn the difference between the two on our blog today. 



Quality content matters the most when it comes to search engine optimization (SEO) and digital marketing. If you need to create quality content for a target audience, you could hire an SEO writer. The content they produce can help you rank higher on search engines. 


Hiring a skilled  SEO writer for the job will do wonders for your content marketing campaigns. One question remains, though: should you hire an SEO copywriter or an SEO content writer? The difference may not be that clear, but discerning the two will help choose the better choice.


Most people often confuse SEO copywriters and SEO content writers with one another. After all, their roles are almost the same. They write for a specific audience and write content based on certain criteria, but that is where their similarities end. In reality, SEO copywriting and SEO content writing are more different than you think.


Understanding the difference between SEO copywriting and SEO content writing will help you create better SEO marketing strategies for your campaign. Also, it will allow you to set realistic goals based on the two different roles.

In this article, we’re going to discuss the importance of both SEO copywriting and SEO content writing, starting with the former.

What Is SEO Copywriting?

SEO copywriting is about inspiring or persuading the readers to take action based on the content given by the SEO copywriter. The goal could be to purchase a product, contact a seller, subscribe to an email, and many more. For that reason, you can consider SEO copywriting to be a form of traditional advertising.


Since the goal is to convince readers, the tone of the content could sound more dynamic or aggressive, depending on the SEO writer’s style. You should hire an SEO copywriter when promoting your brand through social media marketing or search engines such as Google and Bing. 


However, if you plan to produce countless campaigns for your target audience, it would be better to get an SEO copywriting service instead. Doing so should ensure that many SEO copywriters will write the content for you.

The Goals Of A SEO Copywriter

Compared to content writing, you can spot an article written by a copywriter from a mile away. Most articles written by copywriters have a distinct aggressive and persuasive style to hook readers and encourage them to make a move.


An excellent copywriting campaign can help your business grow if you deliver quality articles or blog posts. All that is left is for you to hire a skilled copywriter who can write engaging and convincing articles for your target audience.


READ MORE: SEO Copywriting: How To Optimise Your Content?

What Is SEO Content Writing?

When comparing SEO content writing and SEO copywriting, the difference might not be as clear as it seems. For instance, the two have the same purpose: writing. However, the difference is that SEO content writing is more of telling a story, contrasted to the traditional advertising style of SEO copywriting


With SEO content writing, your goal is not only to promote your products or services but to provide your readers with valuable information that could help them solve specific problems.


For example, the purpose of this article right now is to help you, the reader, know more about the difference between SEO copywriting and SEO content writing. Doing so should help you find out which SEO marketing strategy is perfect for your business.

The Goals Of A SEO Content Writer

Content writers can offer readers helpful information by writing blog posts, articles, and social media content. As a content writer, your goal is to discuss relevant topics to give readers additional insight and knowledge. In doing so, you could build a loyal fan base if you continue to deliver quality content for your SEO campaign.


Your business could use a content writer if you need to establish your credibility and brand image. Content writing is an excellent digital marketing strategy that will help you build your reputation. For that reason, hiring a content writer could be the best way to attract customers and earn their trust.

Differences And Similarities


As mentioned above, it is easy to confuse SEO copywriting and SEO content writing with one another. The only noticeable differences are the style, tone, and purpose of writing.


That is why you should mix SEO copywriting and SEO content writing to create an effective digital marketing campaign. Even though the goals are slightly different, SEO copywriting and SEO content writing have one thing in common: to reach out to people.

Both SEO copywriters and SEO content writers need to combine strategic SEO in their works to raise brand awareness and attract readers. Regardless of what you choose for your business, remember to make SEO the focal point of your digital marketing campaign. Without it, it will be hard for you to improve your web visibility and search engine rankings.


In the end, SEO copywriting and SEO content writing complement each other. You should get the best of both worlds by combining the two, so your business can reap more benefits from SEO and content marketing. 


Create quality content that will inform and convince your customers to take action! Doing so will help you earn their trust and gain profits at the same time.


There is a whole world of SEO and digital marketing for you to explore. If you wish to know more about how to expand your online presence, contact our digital marketing agency in Singapore at 6391-0930