Copywriting Versus Content Writing: What's The Difference?

Quality content matters the most when it comes to digital marketing. If you need to create quality content for a target audience, you should hire a copywriter or content writer. However, did you know that there is a difference between the two?


Hiring a skilled writer for the job will do wonders for your content marketing campaigns. One question remains, though: should you hire a copywriter or a content writer? The difference may not be crystal clear, but distinguishing the two will help pick the better choice.


Most people confuse copywriters and content writers with one another. After all, their roles are almost the same. They write for a specific audience and curate content based on certain criteria. However, that is where their similarities end. In reality, copywriting and content writing are more different than you realise.


Understanding the difference between copywriting and content writing will help you create better marketing strategies for your campaign. Also, it will allow you to set realistic goals based on the two different roles.


Today, we are going to study the importance of both copywriting and content writing, starting with the former.



What Is Copywriting?

Copywriting refers to persuading readers to take action, based on the content given by the copywriter. The goal could be to purchase a product, contact a seller, subscribe to an email, and many more. For that reason, you can consider copywriting to be a form of traditional advertising.


Since the goal is to convince readers, the tone of the content could sound more forceful or aggressive, depending on the style of the writer. You should hire a copywriter if you wish to promote your business through social media marketing or search engine optimisation (SEO).



The Goals Of A Copywriter

Compared to content writing, you can spot an article written by a copywriter from a mile away. Most articles written by copywriters have a distinct aggressive and persuasive style to hook readers and encourage them to make a move.


An excellent copywriting campaign can help your business grow if you deliver quality articles or blog posts. All that is left is for you to hire a skilled copywriter who can write engaging and convincing articles for your target audience.



What Is Content Writing?

When comparing content writing and copywriting, the difference might not be as clear as it seems. For instance, the two refer to the same purpose: writing. However, the difference is that content writing is more of a story-telling process as opposed to the traditional advertising style of copywriting.


With content writing, your goal is not to promote your products but to provide your readers with valuable information that could help them solve specific problems.


For example, the purpose of this article right now is to help you, the reader, know more about the difference between copywriting and content writing. Doing so will help you find out which strategy is perfect for your business.



The Goals Of A Content Writer

Content writers can offer readers helpful information by writing blog posts, articles, and social media content. As a content writer, your goal is to discuss relevant topics to give readers additional insight and knowledge. In doing so, you could build a loyal fan base if you continue to deliver quality content for your SEO campaign.


Your business could use a content writer if you need to establish your credibility and brand image. Content writing is an excellent digital marketing strategy that will help you build your reputation. For that reason, hiring a content writer could be the best way to attract customers and earn their trust.



Differences And Similarities


Based on the information mentioned earlier, it is easy to confuse copywriting and content writing with one another. The only noticeable differences include the style, tone, and purpose of writing.


With that said, you could combine copywriting and content writing to create an efficient digital marketing campaign. Even though the goals are slightly different, copywriting and content writing have one thing in common: SEO.


Both copywriters and content writers need to incorporate strategic SEO in their works to raise awareness and attract readers. Whether you are going to choose copywriting or content writing for your business, remember to make SEO the focal point of your digital marketing campaign. Without it, it will be hard for you to improve your web visibility and online rankings.




In the end, content writing and copywriting complement each other. You should get the best of both worlds by combining the two, so your business can reap the benefits of SEO and content marketing. Create quality content that will inform and convince your customers! Doing so will help you earn their trust and gain profits in the long run.


There’s a whole world of digital marketing for you to explore. If you wish to know more about SEO, contact our digital marketing agency in Singapore at 6391-0930.

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