How To Build A Brand Identity With Human Traits

As humans, it’s in our nature to be attracted to each other based on visual factors and characteristics. It’s the same way how animals are interested in one another.   Such a case is similar to how we’re interested in brands with human-like traits. We tend to come closer to companies that exhibit human-like characteristics. […]

Survival Guide On Handling Social Media (For Brand Management)

Many people think social media management is easy. Well, we can’t blame them: almost everyone is on social media 24/7, and if they (ordinary, non-marketing people) can get likes and engagements, anyone can. Well, here’s the thing: social media management for brands is entirely different from social media management of your personal profile.   Sure, […]

Anti-Branding: How Negative Actions Affect Your Brand Image

“It takes many good deeds to build a good reputation. And only one bad one to lose it” – Benjamin Franklin   For big and successful businesses, brand reputation means everything. And when your brand becomes a household name, even the slightest slip up can lead to a spiraling negative reaction initiated by competitors and […]

Focus On Topics, Not Keywords

Writing is undoubtedly easy when you have the creative freedom to write whatever you want and what topic you have knowledge about. But, nowadays, writers are encountering what seems to be the biggest problem with writing online: keywords.   Since keywords are an important part of Search Engine Optimization (SEO) and are the foundation of any SEO strategy, […]

Is Branding Still Important In Digital Marketing?

In the past, only big “brand names” had the power to dominate the market: only those who can afford big billboards on Main Street, can hire iconic stars to carry their product, or can afford more than 30 seconds of air time on television and radio have the means to be seen by customers. Back […]