Why SEM?

If you are new to the world of online marketing, you would probably be confused by the bombardment of terms such as Search Engine Optimization (SEO), Search Engine Marketing (SEM), etc.   Understanding the terms: Search Engine Marketing – This involves buying AdWords, which are keywords/phrases to be displayed on your advertisements. How much you […]

Google Content Network VS Google Search Network

If you have heard of search engine marketing, I bet that you are very familiar with the search network. Today, Search is crowded with lots of advertisers and the days of getting a click for a few cents is gone. However, do you know that for some industries, it is better to advertise on the […]

Google Adwords ‘Top vs. Side’ Ad Performance Segmentation

Not long ago, Google Chief Economist, Hal Varian, mentioned a new Google Adwords feature “Top vs. Side” Ad Performance Segmentation. This feature allows you to understand the difference in performance when your Adwords ads appears in #1 above the search results and when your ads appears on #1 on the side.   Results shows that […]

About OOm

Hi, welcome to our blog.   OOm (Optimal Online Marketing) is a digital agency that provides complete online marketing solution to companies. Our goal is to help businesses achieve their business goals by leveraging on the potential of online marketing strategies such as search engine marketing and social media marketing.   This blog is a […]