Focus On Topics, Not Keywords

Writing is undoubtedly easy when you have the creative freedom to write whatever you want and what topic you have knowledge about. But, nowadays, writers are encountering what seems to be the biggest problem with writing online: keywords.   Since keywords are an important part of Search Engine Optimization (SEO) and are the foundation of any SEO strategy, […]

Why SEO & SEM Is Like Peanut Butter And Jelly

Peanut Butter and Jelly (universally abbreviate as PB&J) Is one of the most popular pairings – like, in the whole world. I have not seen anyone who has not heard of the PB&J paring.     Just like how PB&J is an inseparable paring for a really delicious sandwich, SEO and SEM are the same […]

Look Who’s Talking: Rose Eclavea

Today, we bring into the spotlight someone from OOm’s Philippine team! She’s the hard-working yet fun manager of OOm Philippine’s Development & Creative team and the one who oversees some of the big projects of OOm Philippines. Let’s welcome: Rose Eclavea! *makes clapping sounds*   Describe your role at OOm. My role includes planning and […]

Benefits of a good SEM Campaign

Have you ever considered using the internet to market your products?   The internet is a fast growing medium for people to consume news and to do research for products.     In an earlier article: Is Search Engine Marketing Really Important to Your Business, we learnt that 93.2% of internet users would actually go […]

Learn how to optimize your landing page for better conversions!

Having a great landing page is the key towards better conversion rate. Landing pages are first page that your visitors see. That few seconds glance of your page your visitors take would determine whether they want to continue browsing your site or not. Hence, how do you create a captivating landing page which would get […]