Neuromarketing: How Knowing Customer Behaviour Will Help You With Marketing

Marketing is one of the cornerstones of a business. Without good marketing, you can expect that your business will have dwindling sales, small to completely no following, and a questioning “what’s that?” whenever you mention your brand.   Marketing is how you present your brand to the people: packaging, logo, design, product posters, jingles, brand […]

Can You Implant Ideas In Your Customers’ Minds?

Have you watched “Inception” (you know, the movie about a dream within a dream and shooting and Leonardo DiCaprio)?   If you have, then you probably have an idea what it means to “implant” an idea into a host – and it involves a lot of espionage, planning, and a big chance of going into limbo […]

Is Love Enough?: This Talks About SEO

“Love”   A word that can be used for almost everything: work, relationships, passions, fame. It’s such a powerful word.   But is love enough when it comes to optimising websites for search engines? Is it enough to simply “love” Search Engine Optimisination (SEO)?   The short answer? NO.   Like what a wise friend […]

What Should You Do When You’re No Longer Number One?

Being “number one” in someone’s eyes is an intoxicating feeling: the attention you get, the priority you receive, the care and affection they give you. It’s hard to forget.   But a few months later—with a snap of a finger, a tap of a screen, a push of a button—you’re no longer their number one. […]

Let’s Talk About Cheating: Is Duplicating Content Okay?

So, you found out they were cheating. Behind your back, they were lecherously playing dirty tricks that you only found out now when it’s too late. The damage is done, they did what you never expected them to do. And now, you’ve been hurt badly; you think “what once was can never be again” after […]