Branding And Storytelling: Why Telling Stories Is Important

Everyone has a story to tell. Whether it’s about a person’s struggle to reach their goals or how failures can eventually lead to success, a story can inspire hopes and dreams. That is why storytelling is an essential part of branding.   By telling a story about your business, you can connect with your audience […]

A Guide To Google Shopping Ads In 2021

Google is the gift that keeps on giving. The number one search engine has provided marketers with countless services, platforms, and tools over the years.    Besides Google Ads (formerly known as Google AdWords in Singapore), one of the search engine’s most valuable services is Google Shopping.     What Is Google Shopping? Google launched […]

9 Digital Content Creation Tips That Work

Content is king, so they say. For the past decades, it has been growing, and now, there are more than 570 million blogs on the internet. Yet, not all of those are on the first-page results on Google.   How would you know your digital content creation would be on the search engine result pages? […]

Look Who’s Talking: Wyvan Xu

For today’s “Look Who’s Talking” series, we sat down with OOm’s Chief Operations Officer Wyvan Xu! The co-founder of OOm may look tough on the outside, but he’s a really friendly and chatty person inside! Find out more about him below:     1. Describe your role at OOm As the Chief Operation Officer, I […]

4 Tips For Designing Effective Display Ads

Google Ads is the best place to dish out highly effective ads and reach tons of new customers from various digital marketing platforms, such as YouTube and Gmail. But to make your Google Ads campaign benefit your business, you need to create compelling and attractive display ads.   At first, your display ads might produce […]