Feb 03 2020
In the 21st century, many things changed over the course of the millennium years. From science down to the social norms and taboos. The way we spend money and the way we get them, the way businesses operate and the way they intend to sell their products. Their strategies and marketing.
50 years ago, many companies would often publish commercials via televisions, radios, and magazines. And they thought it was quite good enough already. Then the Digital Age came, and this revolutionised its landscape, the way marketing came about until now. They would eventually utilize the virtual world of the digital platform to launch out the latest product release in apps, social media, search engines like Google & Yahoo Search.
According to Impact, the statistics echo that there are at least more than 1.3 million businesses around the world that are using Google’s search engine as an advertising solution. Many would then flock on every SEO company to take advantage of Google’s search engine for stronger marketing promotion.
A wave of businesses and firms would put too much hope in this new marketing solution called Search Engine Optimization (SEO). Such an example would be that every SEO company in Singapore would promote various online marketers for their brands including in social platforms. The lack of proper understanding in the subject can obviously lead to confusions and misconceptions. Leading many to develop a false sense of understanding of the SEO company industry and its practices, thus creating myths.
However, we can’t really deny that the unfamiliarity would almost inevitably lead us to a tangled web of SEO. But before we discuss the misconceptions and myths about SEO services and its practices; We must first understand its fundamental basics.
Table of Contents:
The Digital Marketing
As time progresses, large numbers of people are gradually having access to the Internet. The emergence of smart phones and cheaper computers would have provided them with the gateway and the user level would eventually skyrocketed at a monumental height. Many online users would spend at least 8-9 hours or a total of 6-7 years of their lifetime on the web. They learn and socialise through the Internet; They entertain themselves by watching the latest shows, news, and gossip. But most importantly, they would use the Internet to get stuff.
They Buy The Things They Needed And Wanted Through The Internet.
This is how current day companies would recognise how the significance of the digital web as a tool for commerce and in their marketing strategies. Hence, the term digital marketing derived from this realisation.
A lot users are now connected to the web 24/7 and the way that the digital realm changes the way how consumers engage with different brands. Sending feedback is much easier than mailing them. Many online communities composed of online users would then publish their personal feedback from the experience and feelings they acquired through a product or service.
Feedback is often a determiner and the general voice where it can review if your service or product via consensus. A shared and ‘agreed’ view of the many. A positive voice can be shared and recommended for other online users or clients, which is considered extremely beneficial. But if it is left in a negative tone, you might as well try to have a room for improvements as soon as possible to compensate for the bad goods.
The turning of information age has the brands shift their focus to create experiences and establish values for their consumers and clients. Instead of pushing their advertising to their target consumers online. Just like how spammers would do. Marketing today is measured in how you connect with your audience, which are your potential customers. The idea of creating a meaningful interaction with them can increase your chances of success. You just need to grab their attention first before you could get them to interact with you.
The web is arguably a virtual world where you can engage and reach out to people anywhere around the world. The way how business conducts this operation through having a website. A showcase space for any opportunities where you could present what you could offer to delight your audience/clients.
That is why websites are an essential tool for a company to get into the web. Their website is a virtual storefront.
Because Your Website Is Your Best Marketing Asset.
People would rather visit a website than to invest their time and effort in visiting physical shops. Only to be (sometimes) disappointed that the store doesn’t have what they wanted. So the web becomes a highway of fleeting online virtual audiences, surfing to find anything that satisfies whatever they need or wanted. Anyone who has an internet access and could browse the web via Google or any search engine, are considered an ‘audience’ and if you are a serious online entrepreneur, you would want them to see your website.
Having a website for the sole purpose of getting more sales is a no-brainer, an important factor in digital marketing. But creating a market strategy campaign is where the hurdle gets in. The approach would be for the enterprise to project a compelling experience to prove that consumers’ purchasing journey would be worth the price they paid. So how are you going to bring more customers to your website? A responsive, clean, mobile-friendly and secure website can deliver a positive user experience for your consumer. It hooks and grips them to know more about you and your offer while they traverse in your web domain. That is why it is often that websites would require a certain ‘Optimization’ to attract your potential clients. Where a search engine Optimization (SEO) would be employed. Usually ranking at the top 10 of the search engine page result for a noticeable better results. Usually achieving a higher ranking level in the search engine results pages.
What’s The Big Deal About SEO Agency?
Why is SEO so important?
You might be asking this questions on top of your head.
What’s with all this SEO stuff if anyone can optimise their own website by changing the content?
Why does it take an SEO company to leverage my online website?
We have to remember that a large portion of consumers of about 94%, according to LYFE marketing, say that they do online searches before making a decision to buy a product or service. While a finding by Acquisio states that 75% of mobile searches (within 24 hours) are from store visit and 30% of this eventually ends in a purchase.
The digital market is saturated with different services and other goods, making the online market competition more intense. Global e-commerce is growing to reach $27.243 trillion by 2021 according to eMarketer reports. This would simply stress that a value leverage is required in order to be on a competitive business level.
What SEO does to business and organisation is to create an ideal user experience for their consumers. This type of strategical effort would encompass site building and content development. Effectively earning your company’s trust in return because of the value designed to enhance user experience to your consumers. SEO also generates stronger values for your website pages so you can rank higher in search queries closely related to your tailored content. Making your web pages much easier to spot and at the same time, paving more potential consumers in finding you.
Every SEO agency can provide a gateway to better professionals of the field with access to high-level SEO tools and utilities. Reducing value investments for SEO agency tools as they are already being provided by an SEO agency including manpower for SEO efforts. Results are also measured and delivered each step of the campaign for a deeper understanding of the next step campaign process.
Long – term focus on this SEO marketing effort can bear fruitful outcome! Favourable results can be attained through consistent Optimization and prudent SEO performance for greater returns. According to Backlinko 2019 reports, 74% of business owners considered SEO as important and vital in their business operation and success.
However, it is also important to take note of an SEO agency reputation through client feedback. Doing this will save you to a lot of frustration and negative experiences.
SEO Agencies & Digital Marketing In Singapore
Singapore is actively engaged in participating in SEO marketing activities for many business owners since they needed constant and active communication with consumers. Social networking is another common element where promotions and online following can take place for you to be found. Company competition has forced them to seek and explore different ways that will make them stand out among the crowd of competitors. Perhaps, we could safely assume that the large number of social media users would certainly be considered in Singapore as a new way of effective communication and creating value for consumers. With a current total population of 5.83 million, 79% of Singaporeans considered as active social media users. Reports coming from Strait Times that 71% of Singaporeans check their social media account at least once per day with a minimum of three hours on mobile phones.
As a well-established country, there is no doubt that Singapore has stable access in the digital realm with one of the highest internet penetrations of 84.5% in Asian countries based on Statista result. The majority of these people are actively participating on their social networks and are aware of the latest trends. That’s why social media marketing in Singapore is quite an intense environment for their ‘local’ marketing competition where many would prefer Facebook. The largest and most used social networking service around the world.
Digital marketing trends in Singapore have witnessed several campaigns from companies. But the techniques and methods used are not far from what is commonly used in the western world or any parts of the globe. Sure, there will be slight executed as gimmicks and unusual styles derived or inspired from original ideas. But it’s all in the name of forming the best value to your consumers in principle. To get them to buy your niche service.
According to Branding in Asia, 60% of online consumers in Singapore use search engines like Google to hunt as a source of information on products before making purchase decisions.
Consumers love to use the Internet to look for information when it comes to making purchase decisions.
They rely on the information on the web and make strong consultation based on acquired information and brands desire visibility. Ranking for Google’s first pages has been strong the obsession. Singapore brands invests in local SEO companies for a genuine Optimization and increase their brand awareness at a significantly higher rate. Every SEO agency would then have to formulate well-researched and superior contents to attract incoming links (or what we called backlinks) to a brand’s webpage organically (unpaid campaign).
When it comes to niche-providing webpage optimization, one must understand that there are an existing way of method and techniques to obtain a good ranking. Outsourcing SEO services in Singapore for high quality and unique content is an integral part of your campaign.
Suffice to say, these variations needed to be cleared and distinct to one another. Given the fact that SEO marketing practices in Singapore are not peculiar in nature compared to conventional use.
We are going to shed some light on SEO methods and what makes them different from one another.
Which is beneficial for you and which is not?
SEO: The Good & The Bad
The SEO technique strategies is simply boiled down in these 2 clear distinctions. The White Hat and the Black Hat. If you noticed, these colloquial terms are also used to draw distinctions in computer hacking (which is also called white hat and black hat hacking in case you are not familiar and there is no grey hat in SEO unlike in hacking) and they also share similar traits. They are determined by the ethicality of their actions. Whether its action favors or goes against the rules. But the difference is, we are following the guideline rules of the search engine when it comes to SEO (and hacking is of course, another thing on its own). Because there is always a right and a wrong way in doing stuff and usually violating rules will result in nasty punishments while abiding merits a better return!
Black Hat SEO
Now, black hat SEOs tend to break the rules of the search engine by cheating or manipulating the algorithm in order to gain a higher competitive ranking. It offers quick return to their site but only runs within short-term advantage rather than long-term investment advantage. Plus, it doesn’t really help any of the users and would only wound up being sanctioned for penalties.
Black hat methods tend to rely on stuffing or excessive use of keywords, blog comment spamming, cloaking content (creating irrelevant content for different users), link farming, invisible texts to name a few.
However, these methods only sanction your sites and seed penalizing outcome that ranges from de-indexing to banning from search engine result pages. Their techniques focus more on drastic improvements on search engines than users. Doing black hat methods will only hurt your brand presence, so it is best to avoid them as much as possible.
White Hat SEO
This is the most practical SEO method for every business endeavor who seeks genuine ranking improvement. White Hat SEO focuses its methods to provide a more user-friendly experience while completely following search engine rules. Its methods demand high quality content for a human audience, helpful meta information that is strongly relevant, keyword analysis, link building and boosting webpage performance.
White Hat SEO generally drives higher traffic by recognising the value of giving high-level content for your audience and having a well-built site that performs fast in different user platforms like desktops, tablets, and smartphones. Furthermore, having fresh content ideas, adding regular meaningful content and providing multimedia materials such as videos and pictures can elevate your site value. That means online visitors are likely to share your site because it provides a positive user experience.
Creating meaningful and unique content that will stand out usually takes a lot of time and effort to construct but knowing well that you are maximising your site value is worth taking a lot of investment that pays off in the long run.
Know that the distinctions are cleared, White Hat SEO technique is the one you’ll likely to end up with (because obviously, it’s more ethical). Knowing well that ‘Content is King’ for white hats, you’ll likely find yourself asking where you should focus your content.
Should I Stick With Quality Or Quantity?
The answer might not be that simple, but there’s no wrong answer either because each has their own strong points depending on what you’re focusing on.
But the ideal thing to do is to have the right balance.
Let’s talk about quantity first.
There always exist an unwritten law that says “more is better.” Having more friends, money, time, etc. is considered better. Perhaps this is also true to a number of SEO who follows the method of quantity. For them, more is a better chance for growth exposure, which would lead to following and traffic. For them, having more published content essentially means a higher rate of being visible and found.
If the tactic of focusing on generating more content and using valued keywords seems to work, then this might be true to you. Doubling or multiplying that effort will also double your SEO success.
You might also want to focus on a single topic that a lot of audiences might be interested to instead of investing with time-consuming subjects that needs a comprehensive and intense data research. We need to create content pieces in a given time.
Delivering constant updates suggests that your chances of being found are almost relatively proportional to the number of published contents. After all, who wants to be left behind from the latest news and trends? Because people are afraid of missing out the latest information.
What About ‘Quality’?
The path to quantity is easy when you have the right resources. This lets you have an easier automated approach in generating more content. It’s almost a straightforward thing to do as long as you got the resources that you need; you are good to go.
Quality, on the other hand, urges for a higher content output. Yes, it may be less than quantity, but the aim here is to provide the best possible user experience with high quality content. Thereof, we can arrive at the qualitative solution that having unique and better overall content will result in favorable outcomes.
It is what users wanted to see rather than what you would like them to see. Search engine is nevertheless, were purposed to provide an answer to every user and as a firm, you wanted to offer satisfaction and solution to their queries. People look for things and search for answers. In return, you will have to craft the best possible resolution for your prospective clients. It is that quality which you will have to use and quality demonstrates expertise on the subject matter.
Your quality experience combined with the knowledge of the subject will be your tool to provide the best user experience!
You wanted to show your audience that you know what they were looking for and that you have it. You definitely know how it’s going to help them. You have the right data hence; you are being an expert in a specific subject or topic.
Though, you will have to invest more time, effort, and even money. Because quality is expensive not cheap!
Now that you have the idea to choose, let’s take a look at how SEO company uses these two methods to get results from publication.
Paid vs Organic: What’s The Real Difference?
Organic is affiliated with something that is natural and not artificial in nature.
Remember about Google search results? Links that appear below the ads after you search something in Google are called “organic results.” Organic result links depend solely on the quality output of its site content. Online users who find and visit these organic links produce another term called organic traffic.
The organic SEO method is considered arguably as a natural technique because it gets yields top results without relying on paid advertising and paid marketing. It purely focuses on creating highly relevant keywords, meta tagging Optimization, content creation, etc.
The downside of this method is that it takes quite a while to generate and build traffic from its source link. You won’t get immediate results and increasing your organic traffic requires patience and persistence. We might affiliate this downside with creating quality content; it’s often challenging to create something that will rank your links up, but this yields long-term positive results as a return.
Paid results are obvious in its term.
Paid results are what happens when brands are paid for advertising position at the top of the search engine result. They are often found at the very top (the yellow box tagged with “Ad”) above the organic result links. This is the fastest way to get results with a very minimal effort if you are not quite patient and persistent enough. This is form is considered as a non-organic way of getting to the top of the ranking.
The downside of this is that it costs a lot compared with organic SEO techniques. The duration of its ranking spot is also likely dependent on the payment transaction agreement.
This method, however, offers lesser competition compared to organic SEO, which is why some companies turn their heads for paid ads. These types of methods include forms of paid advertising services like pay-per-click advertising (or PPC for short). It generates immediate results and more traffic in a given period. Your placement above organic results also increases brand awareness.
These SEO strategies and techniques are among the most recognised and prominent as far as the current industry would go. SEO has seen its fair changes as Google shakes its core with its algorithm updates, it is almost will inevitably undergo certain changes again in the future. But it still as it was before, it provides traffic solution needed for the in-bound marketing brands through optimising search engine.
Since we have a firm grasp of the subject, let us talk about its limitations.
Fantasy vs. Reality: The Limitations Of SEO
To admit, SEO is quite a complex discipline to practice. With its many components and other factors to consider that affect ranking, add it with Google’s algorithm updates and other newer ranking alternatives. There are some things that limit the hold of SEO despite being an effective solution. There will be people in the market and in the agency that will charm you with their claims about their easy-win tricks and strategy or even an affiliation with Google. Be careful not to fall into these false and unrealistic promises. To clear some unrealistic expectations, here are its known limitations:
Results Takes Time
Sure, you can get paid ads for quicker results, but you should understand that this is an inorganic form. But we are highlighting SEO that solely produces organic method without third party advertising firms that would lend you a hand to boost your ranking. This is just pure SEO at work.
According to a majority of web information, websites can expect results takes up to several months (estimate 4 to 6 months).
According to a majority of web information, SEO works can take quite a while and websites can expect seeing results in 4 to 6 months based on Forbes article. With lots of intense planning, keyword research, content creation, social media management and loads of technical works, it’s not going to be an overnight massive change. SEO was never about “get-instant-success” marketing solution, it is more of a careful procedural work before you could reap traffic. It is consists of monitoring efforts and analysis to maintain consistent results over the course of the campaign.
Unpredictable & Uncertain
Google’s algorithms are one of the biggest secrets. Google has full control of all the matters when it comes in search ranking. Because of this sometimes, your expectation results will sometimes be met with opposition. There’s no absolute guarantee that you will hit the top spot of the ranking apart from having best possible (and practical) SEO tactics. SEO does not promise 100% success and improvement. You will still get positive results, but it won’t assure you the very top ranking page that you always wanted.
If you manage to land the number 1 spot today, you can always be dethroned in the following day. The more visible you are, the easier for competitors to notice you and devise a better game plan to compete with you.
But honestly, being number 2 wasn’t that really bad.
Google (And Its Algorithm Update)
Google Panda is an algorithm update that was launched in February 2011. it massively hits the links with low quality content and merits high quality and unique content in high index. This caused many websites to revamped their content to keep up and recover with the update change.
This is one example of Google’s frequent algorithm updates. Clients often experience their ranks getting pulverised out of the organic realm. Because of a simple algorithm update in Google.
Algorithm updates are used to provide better and more accurate search results. It can either greatly reward or punish your links.
The only resolution for this case is to have a strong SEO Optimization, excellent content and tactic for immediate change response. With that implemented, you won’t be having trouble climbing up the ladder again in case your site went under-valued by the update.
SEO Myths That Won’t Fade (And Why You Shouldn’t Believe)
SEO can be an easy subject but difficult to practise. Harder to master. Apart from the limitations we discussed, we will further uncover the myths that had kept from truly understanding SEO. Every industry has its myths that just won’t go away. But the more we raise awareness and proper knowledge, the more we can equip people with the right facts. Whether a professional or an average individual.
Myth 1: “Keywords Are Not Relevant Anymore!”
The days of stuffing tons of keywords were now long gone. Thanks to an algorithm revamp called Hummingbird. Google’s Hummingbird algorithm update has brought massive changes in the way Google provides search results. It reduces the excessive use of keyword density.
Since then, many would assume that keywords targeting are devoid of use or have little use at all. But in reality, it changes the approach towards keywords; It shifted more on the contexts of words rather than a particular word. It tries to use an approach that would evaluate the searcher’s intent and reason, which in return provides more accurate return results for searchers/users to meet their needs.
In fact, it did not abolish any purpose in using keywords but establish another approach that will make more sense behind every user search. Keywords still remain important and vital for knowing what users particularly wanted, it brings them at least closer in what they’re looking for. Because at this stage, it’s still quite impossible to find exactly what you’re looking for.
Keywords help in-bound marketers to know what online users want.
That’s how important they are.
Myth 2: “Meta Descriptions Have HUGE Influence on Search Rankings!”
The answer is “not really.” For those who don’t know, the meta description is found under the title in search results.
It has no major or direct significant impact in overall official search ranking. But this alone does not completely render it obsolete. It may, in some cases, help but not entirely or directly boost your ranking. Despite this, meta descriptions still remain an integral part of on-site SEO practice and provide a brief preview snippet of what your webpage contains.
Meta descriptions are an optional component for your links. Even if you don’t have meta descriptions, Google would still find the most relevant texts from your website (usually it’s in the first few lines of a paragraph) or even select texts from different areas of your website.
However, it still gives an impression on your consumers. If they find your description interesting and feel that you have what they want, they will click through your website. In this case, rich and well-written meta descriptions can influence your click-through rates (CTR) or the numbers of people who click on your search result (much like a conversion rate) but not directly your search ranking. Because CTR is not part of the ranking factor.
At the end of the day, meta description is still an essential component in providing interesting snippet to attract online consumers. So it’s still worthy to invest your efforts with it.
Myth 3: “Long Content Is The Key To The Top”
There is no denying behind the fact that Content is King. Content is an indispensable element for a better ranking as well as gaining editorial links.
But does your content have to that long?
Google doesn’t actually care how long your content is.
For many people, look content is equal to the value depth of a written piece. But this may not always be applicable. The true goal of good and well-written content is always to put the readers at the top priority.
How well does your content value appeal to the interest of your potential consumer?
Some good contents are long while some are kind of short.
A content marketing piece must inform and deliver quality regardless of how long or short your article piece has to be. Your piece’s intent should always match the consumer’s intent. It has to be comprehensive and showcase trustworthiness to evoke a strong sense of value. In that way, you will earn traffic and the trust of your consumers.
Myth 4: “You Only Need SEO For One-Time”
As we mentioned earlier, SEO is a long-process. It never promises instant success or a 100% win rate. SEO is a long-term investment and a long journey to make it to the top.
The online marketplace is an intensely competitive environment, and they commonly does not compromise if one will overthrow them in the market hierarchy.
Some companies might have experienced failed SEO campaigns or did not meet their expectations. Some might have already found satisfaction with their successful SEO endeavor and refuse to make changes.
SEO does not simply end there.
Success requires consistent and continuous strive for improvement. Otherwise, your website’s content and its links will be left outdated, with algorithm updates pushing you down below until it fell away to obscurity.
The thing is to maintain your edge in competition. Never be afraid to take time that you need if the whole SEO process is getting to you. Have your time as a space for improvement, analysis or anything else that will make your time valuable.
Or else, your competitors will take their time to level up their game and beat you to a pulp!
Myth 5: “SEO Doesn’t Work”
SEO takes some time to work and produce a result.
It does not promise a 100% win rate for your site.
It’s also not as simple as stuffing keywords just like in the past.
It’s almost quite deceptive because the process is understandable but to make excellent execution that works is complex.
Its work flow constitutes developing high quality, unique content and creating enhanced user experience that will generate traffic. You can monitor and observe this kind of work by just looking at the organic results, they have keywords, contents and a lot of SEO elements that makes an optimised site that ranks.
If you try SEO and expect for it to produce quick result within a week, then you’re doing it wrong.
The Facts & Truths That You Should Know About SEO
Everything Is All About Quality.
Gone are the days of the past times where it talks the language of Google. The world of SEO has moved up towards creating and sustaining relevant information. It speaks the language of humans.
Companies would leverage their in-bound market base and use the search engine as a way to be visible and be able to reach out to their consumers and audiences.
You have quality links, quality (and sometimes quantitative) contents, suitable quality keywords and meta tags.
Every component must meet the standard of ‘excellence’. The SEO process of improving a website’s visibility rests upon the shoulder of being ‘quality’ and not mediocrity.
SEO Will Eventually Reach $80 Billion.
According to Forbes, businesses and companies in the United States are spending roughly, almost $80 billion dollars in the SEO industry. This shows that businesses are largely migrating to the niche services of the SEO company industry.
Great Visuals Make Content Look Great!
There’s an artistic side in SEO and we’re talking about colors, shapes, and graphics. Because why not?
You don’t want to bore people with a wall of texts!
According to statistics, 90% of information from the brain is visual.
We’re not just referring to still-images, it can also be videos.
Graphics plays an important role in adding value for your content. It enhances the way you communicate your message/ideas to your audience and increases their response rate. A decent visuals increase (like infographics) the chance of users sharing your content via media platform and will lead to more visibility and traffic for your website (we can call that “viral capabilities”).
Good visuals can help optimise your page.
Mobile – Friendly Pages Are A Must.
According to Statista, 3.5 billion people have smartphones, and it is estimated that 70% of them are internet users and 60% of Google searches are done in smartphones. We can expect that this statistic will rapidly grow in the next 5 years due to progress and innovation being made in the smartphone industry.
An optimised mobile-friendly is a critical part of an SEO campaign and we can agree that people hates it when mobile sites are not optimised and mobile-friendly. A loss in this area will be a major blow for your SEO success. That’s how significant mobile-friendly sites are.
Google Is The Undisputed Search Engine.
Google is arguable renowned for acquiring a massive-scale of 3.5 billion searches per day and 1.2 trillion searches per year according to Internet Live Stats. It also has a gigantic average market share of 90% in the search engine worldwide.
Now, imagine what those searches could be!
Many companies make the best out of these statistics with every opportunity they could have. Since the amount of incoming search queries is ridiculous, being visible in Google’s SERP is a huge leverage for in-bound markets.
The competition in online marketing is at high stakes, it takes a right knowledge and true understanding to bring about possibilities that could be in your favor.
Massive labors would be needed in these aggressive competitions.
Failing to comprehend will misguide and undermine all those efforts.
The strive for SERP ranking is a relentless competition that should be done with the right SEO tactics.
Knowing well what SEO services can do and understanding what it can provide to your marketing brand can bring significant results. A true strategical tactic takes a lot of works and efforts to yield desirable results. That’s why it is important to choose the right SEO agency in Singapore or any local SEO company that offers White Hat services and bears genuine results.
The right SEO facts can bring you one stop closer to a successful search that pays your bill.