Of all the search engine optimisation (SEO) strategies that you must avoid, black hat SEO is number one on the list. Incorporating black hat SEO in your marketing campaigns will only harm your online rankings and damage your website in the long run.
Nothing good will come out of implementing black hat SEO strategies. Instead, you should follow white SEO rules that will improve your organic SEO rankings in the long run.
Know More: White Hat SEO
However, the problem with most black hat SEO strategies is that they are sometimes hard to avoid. You could be utilising black hat SEO in your digital marketing campaign without realising it at first.
What Is Black Hat SEO?
Black hat SEO consists of Internet marketing strategies that do not abide by search engine rules and SEO guidelines. Avoid using these strategies for digital marketing at all costs. While they may seem like a shortcut to success, black hat SEO will only hurt your website.
Some marketers look towards black hat SEO for short-term solutions that will improve their online rankings. Sure, you can get results and increase rankings immediately, but the risks are not worth the rewards.
In reality, while black hat SEO can quickly improve your online presence, the long-term damages to your website are almost irredeemable. Search engines like Google can detect black hat SEO activities on specific websites. As a result, Google will penalise such sites for using black hat SEO.
Resorting to black hat SEO will only put your website at risk! As much as possible, avoid using black hat strategies as a shortcut to improving your online rankings. Instead, follow the rules by engaging in white hat SEO marketing that will help your website grow in the long run.
One problem remains though: how can you distinguish the difference between black hat and white hat SEO? Check out this list below of black hat SEO techniques that will harm your website!
4 Black Hat SEO Techniques That You Must Avoid
1. Posting A Lot Of Low-Quality Content
When it comes to SEO, quality content is always the determining factor of a website’s online ranking. However, some marketers forget to realise this, which is why they focus on the quantity, not quality, of content.
The truth is, search engines prefer websites with high-quality content. Even if you publish several blog posts per day, search engines like Google will give your site a high SEO ranking if the quality is below standard.
Instead of creating a bunch of poorly-made content, focus on the quality of your posts, even if you can publish them at least per day or week. Write articles based on relevant topics that your audience will find interesting and helpful. Doing so will help you drive organic traffic to your website.
2. Keyword Stuffing
Keyword stuffing, also known as keyword spamming, is a popular black hat SEO technique. The strategy involves stuffing a page or piece of content with too many keywords to achieve a higher SEO ranking.
Back in the day, search engines wouldn’t pay too much attention to keyword stuffing. After all, the priority of search engines in the old days was to rank websites with high usage and quantity of keywords. However, nowadays, search engines continue to evolve and search for other essential factors that determine a site’s ranking, including high-quality content.
Focus on creating quality content and avoid spamming irrelevant keywords. Google can detect your website if you use too many keywords that do not add substance to your content whatsoever.
3. Comment Spamming
Comment spamming is a black hat SEO technique that you can spot on many blog posts. For instance, if you visit several blog posts and see the same comments from the same people, they are trying to spam as many links to their websites as possible.
Avoid comment spamming because it is a cheap effort to earn trust and loyalty from other marketers. People can spot a spam comment from a mile away. Instead, if you want to engage with others on different blog posts, read their articles and share some insight related to your business.
4. Duplicating Content
Considering how easy it is to copy and paste content from other websites, it is no surprise that many marketers are doing the same thing for their SEO campaigns. Duplicating content from other pages is a sure-fire way to lose credibility and tarnish your reputation. Avoid copying from other websites and instead, create original content based on your knowledge and expertise.
The consequences of black hat SEO can harm your website, which is why you should avoid these mentioned techniques at all costs. Make high-quality content your priority so you can earn trust and improve your SEO rankings! In the long run, following white hat SEO is the best way to improve your site’s online reputation and presence.
Are you ready to take digital marketing to the next level? Contact our SEO company in Singapore at 6391-0930.