Brand Placement And The Magic Of Brand Visibility

Have you ever watched a film where the protagonist or lead character takes out a can of coke and you just suddenly want to take a sip of coke as well?   Or maybe during a car chase scene you see the main character taking out a luxurious BMW and effortlessly drives it through twists […]

Freebies & Giveaways: When Should You Do It?

Everybody loves getting something for free. Free umbrella? Great! Free discount on your next restaurant visit? Even better!   When it comes to giving freebies and giveaways, some marketers are torn on whether it actually works and drives continuous sales, or their just devaluing their products and services by giving them away.   But we’re […]

SEM Tips: How To Win In Google AdWords Bidding?

Ah, AdWords. It’s one of the cornerstones of digital marketing, and probably the lifeblood of Google search engine marketing.   If you’re new to digital marketing, chances are AdWords is foreign to you. So before we dive any deeper, here’s Google’s definition of AdWords:   Google Ads is Google’s online advertising program. Through Google Ads, […]

Rebranding: What Is It And When Should It Be Done?

Rebranding Many people see this as a simple change in logo or a simple change in the brand image; maybe the old image doesn’t fit the current trend and the brand is looking to be more appealing to consumers. Bottom line: it’s a simple brand image change. No biggie.   While this is true (I […]

Subliminal Messaging: Sending The Right Message

Have you ever felt that, after watching a commercial or ad on television, you suddenly had the urge to do something?   Could the ad have a “hidden message” that affected your mind and triggered something inside of you to take action towards something? Could you have been hit by the dreaded “subliminal messaging” of […]