Creating Doppelgangers: The Secret Art Of Creating Similar Audience profiles

If you love listening or reading horror stories on the internet, then you might have heard scary accounts of people seeing someone that looks exactly like them on the street. German folklore called these look-alikes “Doppelgangers.”   But what do Doppelgangers have to do with digital marketing? What does an ancient horror story have to do with modern-day marketing? […]

Look Who’s Talking: Ansabel Lim

For our Look Who’s Talking this week, let’s take a look at one of the mysterious profiles in OOm. She works on OOm’s back-end and deals with strategising our campaigns and ensuring that our campaigns are top-of-the-line. Please welcome one of our campaign strategists: Ansabel Lim!       Describe Your Role At OOm. A back-end warrior […]

Facebook Hashtagging: Does It Matter?

Since the #hashtag became a popular tool on Twitter, almost all social media platforms have adopted the hashtag system.   While not a new invention, Twitter most certainly popularised the use of hashtag as a filtering system to find specific topics in the ever-growing social media world. Thought the hashtag system, people were able to […]

Google+ 101: What Is It And Why You Should Be Using It

If you’re new to digital marketing, you might be a little lost in trying to understand what Google+ is, especially at a time when social media sites like Facebook and Twitter are the most used social media platforms globally.   To put things into perspective, Google+ can be viewed as Google’s social media platform. Here […]

How To Spin Negative Publicity To Your Favour

When it comes to business, having a few angry customers ranting on social media about how bad and how ugly your services are is inevitable. You’re always going to have those few angry customers right outside your business doors.   No matter what kind of brand you are, no matter how well you handle your […]