Nowadays, most companies rely on a credible SEM agency to help them promote their business. Same is true in most emerging small and big corporations in Singapore. But how can they be sure that they hired the best SEM agency that they can trust?
Before hiring a SEM agency in Singapore or in any other countries in the world, companies must always ask these two simple questions. First, they must ask the agencies how they can measure their industry experience, then ask them about all their qualifications.
However, there are several specific factors to know if the SEM agency could provide the best services for all the company’s marketing needs. One of them is their list of clients who are willing to give credible testimonials.
According to a report, it would help if companies will ask for the case studies for at least three of their most recent projects. Of course, a SEM agency will not reveal the identity of their clients, but they must provide information about the client’s industry, the budget size of their project, a client brief, the list of the challenges that they faced when doing the project, as well as the solutions that they implemented to address the challenges and its ultimate results.
Clients must also know the budget sizes that the agency can manage, since those who will spend lesser than their current clients may not get the same attention that the others with bigger budgets are getting.
Another important factor to consider when signing a SEM agency is the members of the team who will be working on the project. Corporations must get a background of the people who will handle their account, including the brief summaries of their previous experiences in incorporating SEM in their respective industry.a SEM agency is the members of the team who will be working on the project. Corporations must get a background of the people who will handle their account, including the brief summaries of their previous experiences in incorporating SEM in their respective industry.
An ideal SEM agency must possess the qualities that could qualify them as the industries through leaders. Some of which include the ability to share informative articles on their blog, their participation in various industry workshops and networking events, willing to provide free advice through guides, podcasts, and webinars, invitations to speak at different industry conferences, and share useful and relevant tips and information on social media.
The best SEM agencies must also know how to keep up with the times, especially since Google continuously implements several changes in their parameters that could lessen the effectivity of SEM campaigns.
According to a report: “Over the last several years, Google has changed AdWords to “level the playing field” for advertisers. These changes make it easier for advertisers to drive scale, but also increase CPC prices and reduce opportunities for expert optimization.”
This means that the SEM agency must have different ideas to adapt to the changes. For example, they should be willing to remove device optimization in enhanced campaigns of eradicating the use of long-tail opportunities to expand the reach of all match types. Other ways to keep up with the Google-implemented changes include the reduction of the value of keywords in product listing ads.
All in all, choosing the best SEM agency for any businesses will boil down to how the agency can provide the best services that the corporation needs to be addressed.