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SINGAPORE, 1 March 2016 — OOm Pte Ltd, a multi-lingual digital marketing agency, debuted a new suite of digital marketing services, China Digital Marketing. OOm aims to boost sales and brand awareness for clients doing business in China with services such as WeChat, Weibo, and Baidu advertising.
In 2015, mobile ad spending in China increased twofold when it doubled to 22.3% (compared to 11.7% in 2014) of total ad spending. According to eMarketer, Chinese mobile ad spend is expected to reach 30.9% or USD $24.99 billion this year. WeChat and Weibo are two of the fast rising mobile marketing platforms in China right now. With OOm’s Chinese mobile advertising service, brands are able to tap into WeChat’s 650 million monthly active users and Weibo’s 212 million monthly active users.
OOm’s expertise in SEO and SEM help foreign businesses effectively advertise on Baidu. As China’s largest search engine, Baidu has over 643 million active users per month. From development to execution, OOm seeks to elevate foreign businesses in China through localised and targeted strategies. OOm focuses on bringing leads and increasing sales in all their services.
With a huge majority of Chinese consumers going mobile, foreign businesses continue to look at the huge opportunities present in the growing Chinese market. However, strict commercial laws and cultural barriers prevent them from accessing the market. OOm’s goal with their China Digital Marketing services is to bridge these gaps between foreign companies and their Chinese consumers.
“We want to be the bridge between Singapore businesses and China’s digital media. Chinese digital media is more than just SEO or SEM in Baidu or Qihoo. Companies that are looking to tap into the Chinese digital landscape should look at social media platforms such as WeChat and Weibo in order to have a more 360 approach. We believe this new suite of solutions will empower more companies to enter the digital market in China.” said Ian Cheow, OOm’s Chief Executive Officer.
About OOm Pte Ltd
OOm Pte Ltd, founded in 2006 and headquartered in Singapore, is a digital agency with specialisations in SEO and SEM. Through its specialties in digital marketing, OOm provides their clients with data driven strategies and actionable insights to maximise their digital marketing campaigns. OOm is on a mission to empower and help business leverage the power of digital marketing to establish an online presence and achieve positive returns.