SEO Marketing | Top 14 Essential SEO Reporting Tools

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In a good and healthy relationship, transparency is a must practice between two parties so their relationship with one another would last much longer. One strategy to achieve this is to have clear, honest, and consistent communication at all times. 


The same goes for businesses partnering or working with search engine optimization (SEO) vendors. With them, providing an SEO report is one way to guarantee there is transparency between the SEO agency and its clients.


But what exactly is an SEO report, and how can an SEO expert make one easily? Read on to know the answers and discover the 14 SEO reporting tools almost every SEO company uses. 

What Is An SEO Report?

What Is An SEO Report


An SEO report is an analysis document used to update clients about the website performance of their company on the search engine results pages (SERPs). 


To create an SEO report, an SEO analyst will conduct an assessment. It is a necessary step to examine the website performance. After that, they will grade it accordingly by the number of elements essential for high page rankings.


For SEO companies, an SEO report is their way to share their conclusions, demonstrate trustworthiness and accountability for the SEO results. But more importantly, an SEO report allows SEO agencies to showcase the value of their SEO services and strengthen their relationship with their clients.


On the other hand, clients find an SEO report helpful since they can identify areas of their website that require enhancement. They could also spot and rectify any mistakes, which can hinder the ranking growth of their website on SERPs.


In short, with an SEO report, clients can now measure the impact and monitor the progress of their website. 

Essential Components Of SEO Reports

The standard SEO report comprises an introduction about the client’s website, its server speed, chronological age, and the number of visitors. They would also know which competing companies they are against on the first 10 of SERPs.

First 10 of SERPs


Nevertheless, a good SEO report will also provide a few basic metrics, such as:



  • Traffic – refers to the people visiting the website.


  • Bounce rate – the percentage who enter and leave the website without going or viewing other pages of the website.
  • Average time on site – how long an average visitor spend browsing on the website
  • Visited pages – the number of pages that a visitor visited on the website. 
  • Rankings for used relevant keywords – the keywords that made the people visit the website.




ALSO READ: 5 Mistakes to Avoid In Your SEO Keyword Research


These metrics are crucial for the business end of things as they help them determine how well an SEO strategy is accomplishing its goal. To get all of these, however, certain tools, to be specific, SEO reporting tools are required.

What Are SEO Reporting Tools?

What Are SEO Reporting Tools


Creating an effective SEO report is only half of the job. Whether a local SEO specialist or an SEO agency, they must have the right SEO reporting tools. These are SEO reporting software that SEO vendors use to generate SEO reports automatically, which contains all of the necessary information and vital key performance indicators.


LEARN MORE: SEO Pricing In Singapore: Expectations And Reality


Know that SEO reports from SEO reporting tools often provide data of flag action items to run an effective SEO campaign for the client’s company.


The problem, however, is that many SEO reporting tools are available out there. To choose the right one, it must have the following:


  • Cost-to-value ratio
  • Accurate & regional data
  • User-friendly
  • Strong suite of features
  • Ability to customise reports
  • Client integration
  • Ability to white label reports
  • Access to support resources
  • Integration with third-party tools
  • Automation
  • Scalability
  • Continually improving & updating features


If you are still having trouble finding the right SEO reporting tools, we listed the top 14 SEO reporting tools that most SEO vendors use,

Top 14 SEO Reporting Tools

Based on what we have discussed and the list mentioned above, here are some of the top SEO reporting tools, which can help create a good and effective SEO report.


1. Google Analytics

The most vital factor for SEO is organic ranking. Google has more than proved itself—accounting for more than 5.6 billion searches per day. And that is equivalent to 86% of global desktop search traffic and 92.47 % of global market share.


To track the traffic of your website, consider using Google Analytics.  With this SEO reporting tool, you can also check whether your SEO efforts are making progress or not.



READ MORE: A Beginner’s Guide on How to Use Google Analytics for SEO


Suitable for: Bloggers and businesses of all sizes


Pricing: Standard Google Analytics is a free tool, while the premium version,  Google Analytics 360, can cost $150,000 per year


2. Google Search Central

Another SEO reporting tool that you can use and rely on is Google Search Central, formerly known as—Google Webmaster is SEO reporting software you can use to increase the discoverability of your content on SERPs.


Landing Page of Google Search Central


Suitable for: Anyone


Pricing: Google Search Central is free and open to use for everyone with no limit to the number of participants.


3. Google Data Studio

Another best SEO reporting software you can use is Google Data Studio. With its pretty robust features, you can run advanced data analysis. You could also perform visualisation work to improve your website performance and search engine rankings. 


Google Data Studio Sample Reports



Suitable for: For anyone


Pricing: Google Data Studio free to use for anyone


4. SE Ranking

If you are looking for a cost-effective tool, SE Ranking is the right SEO reporting tool for you. It has a pretty impressive collection of SEO-related tools, from backlink explorer, current and historical position tracking, keyword suggestion tool, and more.


Lading Page of SE Ranking


Suitable for: Businesses of all sizes


Pricing: SE Ranking offers a 14-day free trial, and plans start at  $18.60 a month, which may change depending on your SEO needs.


5. Ahrefs

Ahrefs is an SEO reporting tool for backlink profiling and competitive benchmarking. Both these are crucial for SEO


If you can comprehend your backlink profile, you can fix issues and gather a healthy network of links. In return, you can help improve the overall performance of your website.


landing page of ahrefs


Suitable for: Businesses of all sizes


Pricing: Apart from the 7-day free trial for $7, the monthly plan starts at $99/month. The Lite plan is $179/month. The standard plan is $399/month, and for Advanced plan is $999/month.


6. SEMrush

Besides Ahrefs, SEMrush is another comprehensive SEO reporting tool that can give you valuable digital marketing insight regarding your website. One of its notable features is Ad builder, which can help you create compelling ad text for Google Ads or for social media posters. 


Example of SEMRush


Suitable for: Businesses of all sizes


Pricing: Besides SEMrush Pro or Guru for free for seven (7) days, its pro plan starts at $99.95/month, while for Business Plan, you need to pay $499.95/month.


7. SEO PowerSuite

Its name is not only for boastful remarks, but the SEO Powersuite is jam-packed full of features. With this SEO reporting tool, you can do link management, backlink research, website auditing, and a lot more. 


landing page of SEO powersuite

Suitable for: Businesses of all sizes


Pricing: SEO PowerSuite is free but for limited features. While for the unlimited enterprise version, it would cost $699/year.


8. MOZ

Another all-in-one SEO reporting tool that you can use for checking the visibility, traffic, and ranking of your website is MOZ. Despite its short brand name, it has complete features, from basic to advanced, which beginners or experts in SEO can use. 


Example of MOZ


Suitable for: Businesses of all sizes


Pricing: MOZ offers a 30-day free trial, but its standard plan starts at $99/month. The medium plan is $149/month, the large plan is $249/month, and the premium plan is $599/month


9. GrowthBar

Meanwhile, GrowthBar is another SEO reporting tool for checking keywords, evaluating competitors’ performance, reviewing used backlinks, and many more. Using this can help one think and strategise their SEO plan. 


Landing page of growthbar


Suitable for: Businesses of all sizes


Pricing: GrowthBar offers a 5-day free trial once you sign up, and after that, you may pay $29/month for the standard plan. While $79/month for the Pro plan and $129/month for the agency plan.


10. KWFinder

Another affordable SEO reporting tool that you can use is KWFinder. Despite its affordable plans, it has exciting features keyword research, rank tracking, and SERPs & backlink analysis.


 landing page kwfinder


Suitable for: Beginners and  Businesses of all sizes


Pricing: KWfinder offers a 10-day free trial. Once exhausted, you may get the basic plan for $29/month. While a premium plan would cost $39/month, and the agency plan is $79/month.


11. Siteliner

Apart from finding duplicate content on a website, Siteliner is an SEO reporting tool, which can pinpoint any broken links, ranking, and redirection. All you need to do is type the URL on the internal search bar of the landing page.


landing page of siteliner

Suitable for: Beginners and  Businesses of all sizes


Pricing: The free Siteliner service can only analyse up to 250 pages, while the premium version can analyse up to 25,000 pages, but signing up is required.


12. Rival IQ

Even though Rival IQ is more on social media analytics, it can also provide a competitive advantage when combined with SEO reporting tools when combined with other SEO reporting tools. It gathers information about relevant competitors to assist you in gaining customer insights and fine-tuning your online strategy.


landing page of rival iq


Suitable for: Businesses of all sizes


Pricing: Rival IQ offers a 14-day free trial. Afterwards, you may pay $199/month, $299/month, and $499/month to track up to 5, 10, or 30 competitors.


13. Raven Tools 

There is a reason why Raven Tools is a popular SEO reporting tool for marketers, and that is to add anyone’s branding to the report. And once all setup, you could also schedule a regular report. 



Suitable for: Businesses of all sizes


Pricing: Raven Tools classic is available for seven (7) days for a free trial, while its plan starts from $39 to $49 per month. In a year, that plan would cost $468


14. Databox

Databox is a tracking and reporting tool that can help you keep track of your key performance indicators in one location. This SEO reporting tool compiles every relevant data and presents everything in a comprehensible style.


 landing page of databox


Suitable for: Businesses of all sizes


Pricing: Databox offers a free forever plan and its paid plan starts at $72/month.


Regardless of your client’s specific goals, an SEO report should be straightforward, concise and easy to digest. If it is too long, your client will quickly lose interest in reading the entire analysis document. 


On the other hand, making it too short or lacking the most relevant data would not improve your client’s SEO strategies. That is why choosing an SEO agency in Singapore, who uses the right and best SEO reporting software is a decision you should not take lightly.


If you need an SEO report right now for your website, get in touch with our SEO services in Singapore. You could contact OOm either at 6391-0930 or send an email at

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