Everyone has a story to tell, and thanks to the rapid growth of technology and the emergence of social media, communication has become a lot easier. Anyone could connect with someone, even from the other side of the world. It gave everyone a chance to interact with others at any time, anywhere.
However, many businesses become blinded by this opportunity and have stopped listening to their target audience. Instead of speaking with them about their concerns, we have been talking to them. This approach may have worked yesterday but no longer today.
Given our current situation, your target audience expects you to listen—that is where conversational media comes in. This approach provides a meaningful personal connection between you and your target audience.
That is why conversational media is a powerful digital marketing strategy for businesses. Know about it here to discover how beneficial it can be to enhance your campaigns and customer interactions.
WHAT IS CONVERSATIONAL MEDIA?
Conversational media is the change that brands needed the most today. This digital marketing strategy helps their company connect with its target audience on a much personal level as if they were standing right in front of them.
What does that mean?
It is about you as a brand engaging with a customer on a dialogue-driven to give them a more personalised experience. The conversational media boils down to three parts:
- Listen & Understand
- Relate & Recommend.
Doing so enables people to share more of their concerns better related to your products and services. You will get to learn more about what they have in their mind and what they want most at the moment.
To further convince you to use conversational media marketing, here’s how your business can benefit from this digital marketing strategy.
4 BENEFITS OF USING CONVERSATIONAL MEDIA
BOOST CUSTOMER SATISFACTION.
When it comes to customer satisfaction, the most vital part is not just the product or service. It is about the buying experience of the customers since it can leave a long-lasting impression.
That is why when someone reaches out to you, respond to them as soon as possible. Keep in mind that not letting your target audience wait for callbacks would make them feel valued.
To do so, apply conversational media in your business’s digital marketing strategy so you can give them a response at any time of the day.
STRENGTHEN CUSTOMER RELATIONSHIPS.
Gaining trust does not happen overnight. It takes time to build. The more you listen and address your target audiences’ problems, the more they will open up to you.
According to a survey conducted by SalesForce, 90% of consumers say that the brand’s trustworthiness reveals how they act. That means how they interact with their customers from beginning to end.
As a brand, you should not change the way you communicate with your customers just because you already made a sale. Since you already gained their trust, you must take good care of it so they will not change their mind and rely on other brands.
Make that happen by giving your conversation with them a bit of personality. You could do that by using animated avatars, emojis, GIFs, stickers, and creative copywriting. Applying any of these when you converse with your customers would make your interactions more memorable as you reinforce your products and services.
LEARN MORE: Ecommerce Marketing: How To Build Trust?
GAIN INSIGHT FOR FUTURE MARKETING SCHEMES.
By using this new digital marketing strategy for your company, you could obtain valuable information that can help you further improve your business. These are the wants, needs and expectations of your target audience to your brand.
And by listening to their words, you will get to do the following:
- Improve the quality or features of your products
- Have more tailored customer interactions.
- Solve the barriers that prevent the target audience from taking action (e.g., buy a product or get the service).
CAPTIVATES CUSTOMERS AS THEY SEEK ANSWERS.
When someone wants to know something these days, they will get their smartphone and look up the questions they have in mind. They would often chat or send emails to the specific brand they had concerns with.
With over 3.8 billion smartphone users worldwide, you should take advantage of that opportunity by allowing your target audience to reach out to you at their convenience. Doing so gives you a chance to clear up their confusion and promote your products and services on a more personal level.
Conversational media marketing sometimes relies on a trial-and-error process. You have to figure out how you interact with your target audience in the past to make your campaigns and customer interactions more effective as possible.
Consider using conversational media to expand your reach and enhance your online presence. If you need help, get in touch with digital marketing experts to help you become closer to your target audience.
For more information about conversational media and other marketing strategies, contact our digital marketing agency at 6391-0930.