As online shopping continues to rise in popularity, the need for trust between eCommerce businesses and customers is becoming more apparent. People want to buy their goods online from trustworthy sellers—and rightfully so. Not surprisingly, scams and deceptive advertising are common when it comes to online shopping these days, so as an online business owner, you have to earn your customers’ trust.
Fortunately, there is not much difference between traditional and online marketing when it comes to building trust. With eCommerce marketing, your objectives are the same: establish credibility, form relationships, and strengthen your reputation from the ground up.
However, to build trust in the eCommerce industry, you may have to enhance your digital marketing efforts and utilise a variety of strategies for better results. Your online store is a representation of your brand as a whole, so you need to promote your business by conducting different marketing strategies across various channels.
5 Ways To Earn Trust
1. Use An Excellent Ecommerce Platform
The first step to building trust is using the right eCommerce platform for your online store. After all, doing so allows you to optimise your website and improve its performance so your customers can enjoy a user-friendly experience. Not to mention, most eCommerce platforms let you use a variety of features that will benefit both you and your customers.
Know More: Which E-Commerce Platforms To Choose?
Look for an eCommerce platform that offers a wide range of features for your online store. In doing so, you can develop a high-quality eCommerce website that will provide your customers with excellent loading times, accessible navigation, and visually pleasing aesthetics. Incorporate SEO services into your website to increase your rankings, and your reputation will improve even further.
2. Promote Your Business On Social Media
If a potential customer visits your online store for the first time, chances are he or she will look for proof that your business is trustworthy. Besides customer reviews and testimonials, customers are more likely to check if you have a social media page.
Since most people have social media accounts nowadays, perhaps you should do the same for your online business. While it is not mandatory, creating a social media marketing campaign can give you an edge over your competitors. With a social media page, you can promote your business on networking sites like Facebook and Instagram. You can even communicate with hundreds or thousands of potential customers, allowing you to form new relationships and earn their trust.
Consider creating a social media page to gain followers and drive traffic to your website. You can promote your online store on social media platforms such as Facebook, Instagram, Twitter, or LinkedIn to establish your credibility and earn trust.
3. Respond To Your Customers On Time
When it comes to online shopping, nothing is more satisfying than sending a message to the seller then getting a reply as soon as possible. A quick response from the seller means he or she is more than glad to help you out for whatever reason. From the seller’s perspective, replying to your customers is an indication of your willingness to assist as soon as possible.
Whenever someone sends you a message, whether on social media or your website, try to reply as soon as you can. Maybe a few minutes or hours is enough time for you to respond. Doing so will prove that your customers can trust you whenever they have a problem with your online store.
4. Display Both Positive And Negative Reviews
You cannot please everyone, that is a fact. Even if your products present top-tier qualities and features, someone out there will not be satisfied with what you have to offer. In that case, showcase your transparency and honesty by displaying both positive and negative customer reviews.
Avoid filtering your product pages and leaving the negative stuff out of the reviews. Instead, show the good and bad sides of your merchandise so you can let customers know that they can trust you. Of course, if you are receiving too many negative reviews as of late, then you need to do something about your products and make any radical changes if necessary.
5. Be Empathetic
Most of all, you have to empathise with your customers whenever they are expressing their concerns, no matter how angry or disrespectful they can get. Being professional is part of the job, but so is understanding your customers’ complaints.
Not only will listening to your customers allow you to earn their trust and respect, but it will also help you learn more about your products, services, and anything related to your business. Your customers could provide you with information about your products or website that could help you come up with efficient solutions to improve your quality of service.
These are just some of the ways that can help you build trust! Try to take it a step further by working with an SEO agency in Singapore that can provide you with efficient SEO services.
If you need our help, feel free to contact our SEO company in Singapore anytime at 6391-0930.