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    Introduction

    Objectives

    To rise above the competition and maintain their market share against marketplace giants like Shopee and Lazada.

     

    Overview

    Motherswork started out strong, holding a significant market share in the online ‘mummy’ space compared to their competitors, taking up more than 60% of the impressions share. However, over the years, online marketplaces including Shopee and Lazada started dominating the ecommerce landscape with monthly promotions and competitive prices.

    To rise above the competition and maintain their market share against these marketplace giants, Motherswork made the decision to engage OOm’s digital marketing and advertising services.

    Results

    +34%

    Increase in Transactions

    +32%

    Increase in Revenue

    Solution:

    Search Engine Marketing [SEM]

    Search Engine Marketing

    Responsive Search Ads

    Responsive search ads are created to display messaging that is most relevant to the intent of searchers on Google search engine results page (SERP). By simply entering multiple headlines and descriptions, Google Ads automatically tests different combinations and learns which performs best over time according to the intent of searchers.

    Brand Campaign

    Product Campaign

    Dynamic Search Ads

    Dynamic search ads retrieve relevant information from Motherswork’s website to populate the ad copy. As the retail company has a large inventory of products, it is not possible to fill in all the product keywords, thus dynamic search ads ensure that ad information is up-to-date and ad set-up time is minimised.

    Display Ads

    Responsive Display Ads

    With responsive display ads, Google does all the heavy lifting to ensure that the ads are well-fitted across different platforms with just 2 dimensions for the visual. This empowers a broader reach and saves time from designing visuals of multiple sizes to fit different platforms. For Motherswork’s responsive display ads, OOm focused on products and promotions to generate awareness and drive conversions.

    Promotion Campaign

    Product Campaign

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    Discover how we can help you to achieve your business goals through digital marketing in just 30 minutes.

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