To rise above the competition and maintain their market share against marketplace giants like Shopee and Lazada.



Motherswork started out strong, holding a significant market share in the online ‘mummy’ space compared to their competitors, taking up more than 60% of the impressions share. However, over the years, online marketplaces including Shopee and Lazada started dominating the ecommerce landscape with monthly promotions and competitive prices.

To rise above the competition and maintain their market share against these marketplace giants, Motherswork made the decision to engage OOm’s digital marketing and advertising services.



Increase in Transactions


Increase in Revenue

Search Engine Marketing

Responsive Search Ads

Responsive search ads are created to display messaging that is most relevant to the intent of searchers on Google search engine results page (SERP). By simply entering multiple headlines and descriptions, Google Ads automatically tests different combinations and learns which performs best over time according to the intent of searchers.

Brand Campaign

Product Campaign

Dynamic Search Ads

Dynamic search ads retrieve relevant information from Motherswork’s website to populate the ad copy. As the retail company has a large inventory of products, it is not possible to fill in all the product keywords, thus dynamic search ads ensure that ad information is up-to-date and ad set-up time is minimised.

Display Ads

Responsive Display Ads

With responsive display ads, Google does all the heavy lifting to ensure that the ads are well-fitted across different platforms with just 2 dimensions for the visual. This empowers a broader reach and saves time from designing visuals of multiple sizes to fit different platforms. For Motherswork’s responsive display ads, OOm focused on products and promotions to generate awareness and drive conversions.

Promotion Campaign

Product Campaign

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