The Masked Studio
Case Study

The Masked Studio was founded by tech enthusiasts with a shared passion for cutting-edge technology. They offer an extensive selection of mechanical keyboards and smart PCs, catering to seasoned gamers, passionate typists, and enthusiasts seeking a balance of style and functionality. Furthermore, their custom gaming desktops are crafted to exceed the expectations of professional gamers requiring high-performance rigs or casual players seeking affordable yet capable setups.



To improve sales and increase website leads, traffic and conversions.



The Masked Studio was grappling with a downturn in sales and a shortage of leads, directly stemming from their outdated and non-user-friendly website, which hindered their ability to optimise for SEO effectively. Recognising the critical importance of enhancing their online presence, they engaged OOm to elevate their website and enhance their SEO activities to achieve business goals.


39 X

Increase in website traffic

50 %

Increase in revenue


Website Development

The first step in revitalising The Masked Studio’s online presence involved the creation of a WordPress website. This move aimed to help the brand establish a stronger foothold in the digital landscape, ensuring 24/7 accessibility to its products. The newly developed website also served as a testament to The Masked Studio’s credibility and professionalism, enhancing trust among existing and prospective clients. Through compelling visuals and intuitive navigation, the website effectively showcased the diverse range of products and services offered, meeting the needs and preferences of The Masked Studio’s target audience.


SEO Optimisation

In tandem with website development, OOm implemented a comprehensive SEO optimisation strategy to elevate The Masked Studio’s online visibility. This included the optimisation of 10 carefully chosen keywords that align with the target audience’s search intent. Additionally, OOm executed a content-driven approach by crafting skyscraper articles and blog posts distributed over a 9-month period to position the brand as an authoritative voice within its industry. The Masked Studio witnessed a transformation in its search engine rankings, securing placement for 10 keywords on the highly-coveted first page of Google search results.


The Masked Studio’s website organically ranked number 2 on Google SERP


We’ve been working with OOm for the past few months and very happy with the results and general attitude and responsiveness! Jay is a really easy guy to work with.


Credible and solid technical knowledge, the team is able to strategise effective and cost-friendly campaigns to not only dominate impressions, accelerate conversions but to counter attack the harsh competition battlefield.


As an agency, value added service is what matters. Their dedicated service quality extends more than just during the operating hours. I am impressed their time spent after office hours and weekends just to stay competitive digitally.

Shoban Rahulapaskaran

Senior Physiotherapist Director

City Osteopathy & Physiotherapy


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