Sep 27 2023
OOm is delighted to be a part of the eminent Marketing Excellence Awards once again! We are over the moon to learn that we are a finalist for three awards this year – Excellence in eCommerce Marketing, Excellence in Data-Driven Marketing, and Excellence in Search Marketing. These recognitions are another feather in our cap, adding to the list of growing achievements for our award-winning digital marketing agency.
Our CEO and co-founder, Ian Cheow, was thrilled to learn of this news, saying, “OOm is honoured to be among the finalists alongside our illustrious peers in the industry. Being shortlisted for Excellence in eCommerce Marketing, Data-Driven Marketing, and Search Marketing is an affirmation of our work and the strides our digital agency has made over the years. Meanwhile, we will continue to do what we have done so well, and that is to buckle down and focus on delivering quality results to our clients.”
Wyvan Xu, our COO and co-founder of OOm, also expresses his joy for the recognition of our digital marketing agency, “This triple nomination is a testament to the incredible synergy within our team and the trust that our clients place in our ability to consistently deliver outstanding results. We would like to extend our heartfelt gratitude to the team for their efforts and to our valued clients for their unwavering support. OOm will continue to innovate, improve, and deliver top digital marketing services to our clients.”
Marketing Excellence Awards 2023
Hosted by the industry-respected Marketing-Interactive, the Marketing Excellence Awards is one of the country’s most anticipated events across the marketing spectrum, recognising exceptional marketing campaigns of top marketers in Singapore and celebrating their achievements.
This year, there are 42 enterable categories offered to reflect many diverse disciplines. Let us share more details about the categories we are nominated for!
1. Excellence in Data-Driven Marketing
This category recognises the best marketing campaign, initiative, or programme that utilises innovative and effective business intelligence, data planning, measurement, and analytic tools to improve targeting whilst successfully driving the organisation’s core business objectives.
Our nomination in this category is a testament to our proficiency in harnessing the power of data to fuel marketing success. Prior to engaging the services of the agency, Harvey Norman was relying primarily on its search engine marketing (SEM) campaigns to promote its brand.
Recognising the potential for a more effective digital marketing strategy, our team identified areas where Harvey Norman’s marketing efforts were lacking and introduced a variety of marketing strategies, including Search Engine Optimisation (SEO) and Programmatic Marketing, to complement their existing campaigns.
Thanks to the constant improvements made to Harvey Norman’s campaigns based on new data, we were able to help the brand stay ahead of their various competitors and see a significant increase in revenue.
2. Excellence in eCommerce Marketing
This category recognises the brand/marketplace that produces an outstanding performance in the online selling of products, services, or information to end users. Nominees are expected to illustrate how their e-commerce strategy successfully communicated the brand’s image, changed consumers’ behaviours, and drove consumer traffic to the e-commerce platform. Judges will be looking at how the strategy was developed, how the online platform(s) were used to offer a unique shopping experience, and how the campaign helped achieve the brands’ business targets.
Our nomination in the following category comes from our exceptional work with Steigen, a Singapore-based company specialising in innovative storage solutions and automated laundry systems.
Aiming to protect their market share and safeguard their standing against rivals, Steigen engaged us for a comprehensive digital marketing strategy to enhance brand awareness and drive sales conversions. Our strategic brilliance and creative campaigns targeting online shoppers played a pivotal role in expanding the brand’s online reach, driving remarkable growth in online sales and achieving an astounding return on investment.
3. Excellence in Search Marketing
This category recognises the most effective digital marketing campaigns with search marketing at their core. Entries for this award include campaigns geared towards cross-channel search engine optimisation, including desktop and mobile SEO.
Our nomination in this category demonstrates our ability to help our clients position themselves at the forefront of their industry. Realising that there were additional avenues in which Harvey Norman could tap into to stay ahead of the competition, we recommend incorporating search engine optimisation (SEO) to complement their existing search engine marketing (SEM) campaigns. Just as we have harnessed the power of data to fuel Harvey Norman’s success, we have also taken full advantage of the strengths of search marketing to boost website traffic and eventual online sales.
The announcement of the winners will be on 20 October 2023 at The Ritz-Carlton.
What is next for OOm
It feels great to see our efforts recognised with these three nominations, as it lets us know that our digital marketing agency is continuing to head in the right direction. However, we aim to continue improving and revamping our approaches to grow and exceed our clients’ expectations.
Our award-winning digital marketing agency specialises in search engine optimisation (SEO), search engine marketing (SEM), social media marketing, website design and development, and more. Do not hesitate to reach out to us today if you are interested in collaborating with us!