Google’s SEO algorithm has always been complex because it keeps changing. It always does its best to continuously strive to deliver the best online resource for its searchers, and as we’ve discussed numerous times here on our blog, businesses are forced to change their strategies frequently in order to keep up. But one of the most influential factors being considered in marketing for a long time now is called real-time data.
Real-time data (RTD) is any sort of data or information sent immediately after collection. In a way, businesses can then use these collected information immediately after they’re collected.
These are often used for tracking traffic or metrics, and it’s incredibly useful for, you guessed it, SEM and SEO purposes.
With this, you can truly foresee that zero turnaround time between when a piece of data is collected and when it’s available gives a sharper edge and opportunity for businesses to be able to maximize their marketing effectiveness. Hence, search engine optimisation is hugely affected.
As a result, since Google favors those that release information first, the rankings increase easier.
Whenever information comes in quickly, businesses can immediately seize these opportunities to write up a quick news or even a blog article.
Another side of all of the digital marketing world real time data affects is all of the social media parts and channels.
For a business, having to tweet information faster than anyone else (faster than their competitors) tend to get ahead of the curb faster. Google does indeed understand how human perception works. It can see whenever people favor one thing over the other. In this case, it would be logical for humans to pick the very first source of information over the ones that are a bit late in the game.
A business that gets to interact with people over a certain subject the earliest gets remembered more.
Today’s current trends will 100% affect online performance one way or another. So here are some of the best ways you can utilize it to your business’ advantage.
Much like our example with the Tweets above, getting to talk to your audience is definitely the way to go. Real time data here consists of the data you immediately see whenever you post new content. You can see this type of information on analytics. Whenever you tweet or post something on Facebook, retweets, likes and shares are the types of data you should be looking for. These interactions in real time are incredibly essential data for you to check or measure which type of content or activity works. Which one people likes the most. These help in zeroing in on your future actions in order to gain more through the help of your audience.
One of the easiest ways you can do this is for you to go and log in to Google Trends. Here you will see real-time depiction of the types of content that users are currently reading and are into now at this very moment. Once you find these things, these can be the very basis of your next few content.
We all know that quality content is more important. But getting to publish at specific times also greatly affects overall performance. Knowing exactly when to post your content can be determined using all of the metrics concerned with all of the tools you use to collect RTD. Analytics, Google Search Console etc. etc.
Staying relevant these days is usually confused with just ramming as much content and imitating what your competitor is doing. A better strategy is for you to have time to see which kinds of trends are out there at the moment and always be the first to talk about it.