How To Use Horror In Your Marketing

With Halloween just a few days away, now is the time to think of a marketing gimmick that works with the occasion.   While many marketers shy away from the dark and scary theme of Halloween because it doesn’t attract customer’s “buying mood”, there are many ways to use this scary festivity to your advantage.   […]

Facebook Hashtagging: Does It Matter?

Since the #hashtag became a popular tool on Twitter, almost all social media platforms have adopted the hashtag system.   While not a new invention, Twitter most certainly popularised the use of hashtag as a filtering system to find specific topics in the ever-growing social media world. Thought the hashtag system, people were able to […]

How To Spin Negative Publicity To Your Favour

When it comes to business, having a few angry customers ranting on social media about how bad and how ugly your services are is inevitable. You’re always going to have those few angry customers right outside your business doors.   No matter what kind of brand you are, no matter how well you handle your […]

Brand Placement And The Magic Of Brand Visibility

Have you ever watched a film where the protagonist or lead character takes out a can of coke and you just suddenly want to take a sip of coke as well?   Or maybe during a car chase scene you see the main character taking out a luxurious BMW and effortlessly drives it through twists […]

Survival Guide On Handling Social Media (For Brand Management)

Many people think social media management is easy. Well, we can’t blame them: almost everyone is on social media 24/7, and if they (ordinary, non-marketing people) can get likes and engagements, anyone can. Well, here’s the thing: social media management for brands is entirely different from social media management of your personal profile.   Sure, […]