Is Branding Still Important In Digital Marketing?

In the past, only big “brand names” had the power to dominate the market: only those who can afford big billboards on Main Street, can hire iconic stars to carry their product, or can afford more than 30 seconds of air time on television and radio have the means to be seen by customers. Back […]

5 Tips to Manage Your Brand’s Online Reputation

Having only just a website to represent you online and nothing more can put you in a dangerous position. Why? Anyone can create negative comments about your brand on social media sites, or post some bad reviews on forums online which would then rank on search engine results, and be displayed for customers to see […]