The Thrilling Race of F1: How It Reinvented Its Marketing Strategy for Success

Formula 1 (F1), more than just a high-octane sport, is a thriving business model that has undergone a remarkable transformation in its marketing strategy. But to understand this journey, we must first delve into its roots. In this article, we will explore how F1 evolved from a struggling entity to a global sensation, all thanks to its revamped marketing strategy.