Rebranding: What Is It And When Should It Be Done?

Rebranding Many people see this as a simple change in logo or a simple change in the brand image; maybe the old image doesn’t fit the current trend and the brand is looking to be more appealing to consumers. Bottom line: it’s a simple brand image change. No biggie.   While this is true (I […]

What Happens When You Rebrand?

There will come a time when a company will grow past its adolescent stage and find their new identity. The funny thing here is, that this teen analogy also comes with all the awkward stuff. But like all things in life where evolution happens, this is a perfectly normal process. The next question here is […]