Creating Doppelgangers: The Secret Art Of Creating Similar Audience profiles

If you love listening or reading horror stories on the internet, then you might have heard scary accounts of people seeing someone that looks exactly like them on the street. German folklore called these look-alikes “Doppelgangers.”   But what do Doppelgangers have to do with digital marketing? What does an ancient horror story have to do with modern-day marketing? […]