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Due to COVID-19, people are minimizing the amount of time that they spend outside. So retailers are now setting up online stores to reach their consumers in the comfort of their homes.
According to a study done by AC Nielsen earlier this year, 37% of Singaporeans have indicated that their online shopping activities have increased and 76% of them have indicated that they will not return to the same levels of online shopping done before the outbreak. So that means online shopping is here to stay.
Whether you are a retailer who is considering setting up an e-commerce store or if you are one who already has an e-commerce store, here are 5 trends you need to take note of to stay on top of the e-commerce game.
Trend Number 1: Role of Social Media on E-Commerce
According to Statista, the number of social media users worldwide has increased and is forecasted to increase for the next few years. So retailers, advertise where your consumers are. A good example of this is this Facebook ad with a ‘Shop Now’ call to action.
Facebook and Instagram have also rode on this online shopping trend and provided their retailers with shopping tabs on their platforms to showcase their products. So if you are a retailer, you can now seamlessly link up your e-commerce store and your social media pages.
Trend Number 2: Rise of Mobile E-Commerce
According to Statista, 73% of ecommerce sales are going to be made on mobile by the end of 2021, that’s a lot. So, if you are an online retailer, you will want to optimize your mobile site. Some of the things to take note of are site speed, responsive design for smooth-sailing user experience, as well as seamless payment options.
Trend Number 3: Growth in Voice Search
According to Statista, 35% of all households in the States have smart speakers equipped and 26% of consumers have made a purchase using smart speakers last year. Just like the usual Google search, there are also rankings for voice search and the criterias to rank are pretty similar. So some of the things you want to take note of for your e-commerce store are site speed, domain authority, as well as security.
Trend Number 4: Artificial Intelligence (AI)
So artificial intelligence, also known as AI, is machine learning that helps to automate operational processes and enhances customers’ shopping experience. Some examples of these AI tools include auto-generation of timely offers as well as chatbots, which frees up your time for you to focus on other aspects of your business.
Trend Number 5: Augmented Reality (AR)
Augmented reality, also known as AR, has been a total game changer when it comes to online shopping as customers are unable to touch or try or feel the product, augmented reality has helped to bridge this gap. An example is Sephora’s app which has an AR feature, allowing their customers to virtually try on different shades of makeup. Another example is the IKEA app which virtually projects furnishings that are true to scale in customers’ homes so customers can now see how these furnishings will look like in their homes should they decide to purchase it.
And that’s all we have for the top 5 trends in e-commerce for 2020. If you need any help with your digital marketing activities, feel free to contact us to find out more. Bye!
