Google is the gift that keeps on giving. Besides Google Search, the leading multinational company has provided us with countless SEO and marketing tools and platforms in Singapore, such as Google Maps, Google My Business, and, most importantly—Google Lens.


Google Lens is one of Google’s most powerful technologies that launched in 2017. Until today, Google Lens remains to be beneficial for users with access to Google. Not only does it help people find specific objects or things, but Google Lens is also incredibly fun to use.


But what exactly is Google Lens, and how does it work?




Google Lens Logo


Whenever you see an object in real life and want to learn more about it, you can use Google Lens to find the answer. All you have to do is point your phone at any object, ask Google Assistant any question related to that object, and let Google Lens do its magic. Not only will Google Lens give you an answer, but you will also receive multiple suggestions based on the object.


LEARN MORE: Google Visual Search and Google Lens: What You Need To Know


Google Lens also recognises establishments and can provide you with business information, including reviews, opening/closing hours, and addresses. Aside from that, you can do many other things with Google Lens, such as:


  • Translate texts online and offline
  • Highlight texts to copy and paste them using your phone
  • Identify your surroundings and research points of interest
  • Scan a question and seek an answer
  • Search for similar products
  • Learn the definition of a word


Google Lens is an example of Google’s capabilities for visual search. It has left a subtle but significant impact on SEO in Singapore, allowing you to optimise image’s alt texts and help Google better understand your content. 


When it comes to SEO services, Google Lens is yet to accomplish its full potential. However, you can expect Google Lens to learn more about the environment and digital landscape. In due time, Google Lens might turn out to be a game-changer for visual search, SEO, and digital marketing.


If you want to optimise your images for Google visual search, you need to know how the Google Lens algorithm works. Let’s check these three ranking factors that affect the Google Lens Algorithms.






According to Google’s SEO guide, its search engine algorithm uses alt texts when understanding images in their index. An alt text makes it easier for Google to comprehend the context and meaning of your image.


The results on Google Lens depend on the relationship between the images and their alt texts. Google Lens should find the most accurate results based on the closeness of an alt text to its image.


White iPhone Alt Text


For example, imagine that you have an image of an iPhone that you want to rank high on Google visual search. You can optimise this image’s alt text by inserting keywords describing the phone’s qualities. 


Your alt text could look like this: “sleek white iPhone”. As a result, whenever someone uses Google Images and Google Lens to search for something similar, Google will match your alt text with search queries containing closely related or similar keywords. Because of this, you must optimise your alt text if you want to boost your image’s SEO rankings even further.



Most search results on Google Lens come from high-authoritative websites and pages. That means your website should be credible enough for your images to rank higher on visual search.


As a ranking factor, domain authority is more important than ever. You can improve your site’s domain authority to boost your image’s SEO rankings on visual search results. To do so, here are some tips:


  • Ensure your website is mobile-friendly
  • Improve your website speed
  • Insert internal links into your website content seamlessly
  • Build backlinks
  • Create high-quality content for your website
  • Avoid low-quality backlinks


Once you improve your site’s domain authority, the images on your website will have a much better chance of ranking higher on visual search results.



Like alt texts, title tags and URLs that are rich in keywords can help your images rank higher. The keywords you put in your title tags and URLs play a vital role in your visual search SEO rankings.

According to Backlinko, around 32.5% of pages ranking on Google Lens have keywords in their title tags that match the image’s Google Vision label. Even Google has confirmed that descriptive information in a page’s title tag is essential. For that reason, you should use keywords in your title tags and URLs to give yourself a tremendous advantage over your competitors.




In the end, it all boils down to effective SEO and marketing practices, such as using relevant keywords, optimising your website, and building high-quality backlinks. If you want to boost your visual search rankings, prepare to optimise your images based on these mentioned ranking factors.


For more information on digital marketing, contact our SEO agency in Singapore at 6391-0930.

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