When you browse through websites online, you may see a banner that appears on the homepage. It is a typical form of digital marketing ads from an SEO company in Singapore, often providing consumers with splendid visuals and texts about the brand.
To give you an idea of a well-designed website banner, check out our list of examples below.
3 EXAMPLES OF EXCELLENT WEBSITE BANNERS
OOm’s website banner is plain and simple. It contains all of the fundamental elements of an excellent banner: aesthetically pleasing visuals, a captivating headline, and a visible call to action.
Also, the homepage is straight to the point. The buttons to other pages are easy to find. Simply click on any button you want to learn more about OOm’s services and background in digital marketing.
Like OOm, Vital uses a simple yet compelling layout to display an effective website banner.
Vital is a US-based digital marketing agency, as you can notice the brand’s tagline on the banner. The large logo at the centre emphasises the fact that Vital is a digital agency, letting website visitors understand what the company is all about in just a few seconds.
Sometimes, all you need is a captivating description of your company to make your website banner stand out. For Slack’s website banner, this is certainly the case. The American software company wants you to know that they guarantee a “downright pleasant” online experience for you and your co-workers.
Slack also utilises a simple colour scheme of white, orange, and purple that immediately sets the mood for website visitors. The banner also displays readable CTA buttons so website visitors can easily try Slack for free or sign up with Google.
WHAT MAKES A GOOD HOMEPAGE BANNER?
Based on the given examples, what do all of these website banners have in common? They exhibit three fundamental factors of a good website banner, including:
- Well-designed aesthetics
- Prominent call to action buttons
- A clear and concise message
With these three elements in place, your banner should appear more welcoming and inviting to website visitors and potential customers. However, there are several more factors to consider that will affect the success of your website banner.
LEARN MORE: 3 SEO Tips For Optimising Your Website Banner
Here are eight vital factors of a website banner that you should consider.
8 VITAL FACTORS OF A WEBSITE BANNERS
1. Size of The Website Banner
Based on the information of Google Adsense, following basic website banner sizes is essential. The Leaderboard banner is usually at the top of a page. It is rectangular in size and the main feature for a website page.
Seeing the Half page draws attention. Occupying half of a page, it occupies a large portion of advertising space. For the Medium Rectangle, it is just the right size. Not so big and not so small, the advertising space shows enough visuals and details. When it comes to the Large Rectangle, there is slightly bigger space.
2. Brand Awareness
As we all know, each website banner needs balance on the design. The goal is to generate awareness for the brand. Also, the website has to receive a substantial volume of traffic. In seeing the logo, it has to appear dominant. However, the call to action or value proposition remains more noticeable. The value proposition mentions the pricing and promotional offers. Phrases such as “limited time offer”, “high quality”, or “20% off” is mentioned.
If the call to action (CTA) signal is noticeable, the guest is usually requested to press a button or text. There are phrases for this part and includes “learn more”, “watch now”, or “get started”. It has to send a clear message to the guest. Visuals that are pleasing to the eyes and text that is readable are necessary. All it takes is a second for the guest to see and be convinced by the website banner.
3. Graphics In The Frame
It is common knowledge for SEO agencies for the tiniest details in a frame to be readable. Furthermore, the guest is encouraged to click on the website banner. Images in the banner that reach the edges are appropriate.
For a white background, a grey border with one pixel surrounds the banner. Frames that have a distinct shape are favourable. Put buttons on the website banner to raise the click-through rate. The suitable placement is on the right side bottom part.
4. Text Appearance
The appearance of text on the website banner has to be appropriate. Make the font size big enough to be read. For the headline and body, it is ideal that the font sizes are different. Only a maximum of four lines is advisable.
Fonts with a script must not be used. The weight of this font style is thin. Uppercase fonts are also not suitable. Smaller than font size 10 is not ideal. In following these tips for the text, the website banner becomes efficient.
5. Animation and Special Effects
The blending of the website banner on the page increases the chance of being viewed and pressed. An SEO company wants the details to be seen clearly. When it comes to animation, this special effect performs better than the static kind. Give more focus on the banner message, though.
Only 15 seconds are available for the simple animation. In the last frame where animation appears, the call to action (CTA) should be visible.
6. Clear Message
Upon clicking on a website banner, a landing page should appear. It is where the brand offers its products or services.
Branding is the basis for the website banner to be matched with. Remember that being consistent with the brand message is essential. Include graphics that are apt for the brand. Abstract images are not advisable. Make them clear and direct to the point. Effective marketing entails clarity in the conveyed message.
7. Use of Original and Copyright Images
Use high-quality graphics that are original for your brand. Simply getting them online decreases brand value. Make it appear to your consumer that everything on the website banner comes from the brand. However, generic images with copyright are also buyable. Also, there has to be consent from the owner.
Impressive text goes a long way for a website banner to catch attention. Along with this, the layout is also easy on the eyes.
8. Choice of Colors
Seeing colours imparts different meanings to the consumer. In having a glimpse of the website banner, it is the colour that grabs the attention. Red is synonymous with passion, romance, excitement, and madness. The moderate use of this colour is good. For orange, be ready for vigour and playfulness. It is suitable with a call to action button. When it comes to green, there is health, growth, and nurturing. The appearance of blue signals trust, smartness, and safety.
Entrust cool multimedia effects on a website banner with help from an SEO in Singapore. Doing so should give life and vigour to your branding!