Driven by changes in consumer behaviour and technological advancements, e-commerce has become an essential part of Singapore’s economy. And, as we move into 2025, the industry is set for continued growth, making it crucial for businesses to adapt to stay competitive. Curious about Singapore’s e-commerce statistics and online shopping trends? Discover more below.
General E-Commerce Statistics in Singapore
Singapore’s e-commerce industry is forecasted to see growth in the coming years, solidifying its status as a hub for online shopping in Asia.
Some key takeaways from recent data include:
- Singapore’s e-commerce market revenue is set to experience an upward trajectory, with projections reaching US$5.04 billion in 2024.
- User penetration, or the percentage of the population engaging in online shopping, is estimated at 58.8% in 2024 and is expected to increase to 80.4% by 2029.
- The Average Revenue Per User (ARPU) in 2024 is anticipated to amount to US$ 1,445.
For businesses, these figures signify a prime opportunity to tap into a thriving digital economy and cater to an increasingly engaged consumer base. This involves refining their strategies, maximising their market potential, and capitalising on the platforms currently dominating Singapore’s e-commerce landscape.
Learn more: 15 E-Commerce SEO Best Practices to Boost Your Traffic
Top E-Commerce Websites in Singapore
According to Statista, these are the most visited e-commerce websites in Singapore:
1. Shopee
Shopee leads the charge with 13.21 million visits every month. The platform’s growth has been propelled by social commerce features and engaging marketing strategies, such as live-stream shopping and in-app games that drive consumer interaction. Its focus on mobile shopping has also contributed to its widespread appeal, making it easy for users to browse, shop, and complete transactions seamlessly on their smartphones.
2. Lazada
At 6.15 million monthly visits, Lazada is one of the largest e-commerce platforms in Singapore and Southeast Asia. It is known for its extensive range of products, including electronics, fashion, and home goods, catering to a wide array of consumer needs. Lazada’s strong logistics network and partnerships have also helped it maintain a prominent market position, providing reliable delivery services and a user-friendly shopping experience.
3. Amazon
Amazon continues to be a major player with 5.04 million visits monthly, leveraging its global reputation for reliability and fast delivery. In Singapore, Amazon has not only tailored its offerings to meet local consumer preferences but also provided access to goods otherwise unavailable on platforms like Shopee and Lazada.
4. AliExpress
AliExpress, a global e-commerce platform by Alibaba Group, trails behind the above platforms with approximately 1.5 million monthly visits. Its popularity stems from its wide product range, competitive pricing, and efficient cross-border shipping, making it a key player in Singapore’s dynamic e-commerce market.
To reach a wider audience, businesses must understand the unique features and user bases on these platforms before tailoring their e-commerce SEO (Search Engine Optimisation) and sales strategies accordingly.
Top E-Commerce Categories in Singapore
Apart from the different platforms, insights into the top-performing e-commerce categories will also help businesses better optimise their offerings.
Singaporeans’ Online Shopping Patterns
Grasping the way Singaporeans shop online is essential for businesses aiming to connect with their audience and drive sales.
1. Average Order Value
The average order value (AOV) for online purchases in Singapore is substantial, amounting to around SGD$ 185 in 2024. This shows that Singaporeans are fairly comfortable spending significantly per transaction, indicating a strong demand for quality products and higher-value purchases.
2. Frequency of Purchasing Items Online
The frequency of online purchases has surged, with many consumers now shopping online at least once a week. This shift underscores the need for businesses to tailor their e-commerce strategies to encourage repeat purchases and foster customer loyalty.
3. Devices Used for Online Shopping
Mobile devices, including smartphones and tablets, have replaced laptops and desktops as the primary devices used for online shopping. They provide greater ease of access, allowing consumers to browse and shop anytime and anywhere. This shift highlights the critical need for businesses to optimise their e-commerce websites and strategies for a seamless mobile experience.
Rising E-Commerce Trends in Singapore
Last but not least, businesses need to stay ahead of the curve by recognising and adapting to emerging trends in the e-commerce industry.
1. Social Commerce
Social commerce has become a game-changer, with platforms like TikTok, Instagram, and Facebook enhancing their shopping capabilities. These social channels facilitate seamless buying experiences, enabling businesses to engage customers directly through interactive content and live shopping features.
2. Livecommerce
Livecommerce, which blends live streaming with online shopping, is gaining traction in Singapore. This trend allows brands to showcase products in real time, answer consumer questions instantly, and enhance their trustworthiness.
Leveraging Insights for a Strong E-Commerce Strategy in Singapore
All in all, e-commerce in Singapore is set for sustained expansion, driven by increasing digitalisation, shifting consumer behaviours, and the rise of new shopping trends. For businesses, staying ahead means not just understanding these statistics and trends but actively leveraging them to craft strategies that resonate with modern consumers.
However, navigating e-commerce and all the challenges that come with it can be difficult without the right expertise. This is where OOm comes in, providing key insights and digital solutions needed to help businesses adapt, grow, and thrive. As an award-winning e-commerce digital marketing agency, we provide specialised services for e-commerce businesses, including:
- E-commerce website design & development
- E-commerce SEO
- Digital advertising (Google Ads, Meta, TikTok)
- Social Media Management
Ready to boost your brand’s online presence and revenue? Book a free digital marketing strategy consultation with us today. Our experts will dissect your business, uncover hidden growth opportunities, and share tailored marketing recommendations to propel your business.
About OOm
OOm has been a leading digital marketing agency in Singapore since 2006, with expertise in Search Engine Optimisation (SEO), search engine marketing (SEM), social media marketing to website design and development. Our clientele comprises small and medium businesses (SMEs) to enterprises.
OOm has won over 30+ marketing awards for the results we have delivered to clients over the years, including ‘Agency of the Year’, ‘Lead Generation Agency of the Year’, ‘Independent Agency of the Year’, ‘E-Commerce Marketing Agency of the Year’, ‘Excellence in Search Marketing, ‘Excellence in Performance Marketing’ to ‘Excellence in Data-driven Marketing’ among others. OOm is also a Google Premier Partner (reserved for the top 3% agency partners in Singapore), as well as an official Meta Business Partner.
SMEs in Singapore may qualify to receive up to 50% subsidy of our services under the Productivity Solutions Grant (PSG), for which OOm is a pre-approved vendor for Digital Marketing and E-Commerce solutions.
