Google is undoubtedly the best search engine to date because of its variety of accessible features. Most importantly, Google is a work of art due to its evolving algorithms that cater to users.
However, since Google goes through countless updates all the time without you realising it, that also means you should be careful when optimising your website. You must treat your website with tender loving care, the same way we respect Google and its search engine optimisation (SEO) guidelines.
When you’re on the lookout for ways to improve your website’s SEO ranking, you should think about how Google would react to your changes. The problem is, there are so many things that can make Google hate your website and give it a low ranking! As a result, you could find yourself confused between determining which is right and wrong when optimising your site.
In other words, you have to pay attention to even the tiniest details if you plan to improve your website’s SEO ranking. Every little benefit counts when it comes to Google, so evaluate every corner of your website to make sure it will achieve a high SEO ranking!
Here are 10 things that will make Google hate your website!
10 Factors That Google Hates
1. High-Resolution Images
One common mistake is failing to optimise high-resolution images. Some webpages will not run at peak performance if there are too many pictures with high resolutions. Failing to optimise and compress them for your webpage will negatively impact your SEO ranking.
Whenever you’re adding a few high-resolution images to your website, remember to optimise them first so you can improve your SEO ranking as well.
2. Duplicate Content
Google will evaluate your website to scan its quality of content and compare it to others. Once it detects something suspicious, such as duplicate content, Google can give it a low ranking. Of course, this only happens if you copy and paste content from other websites, so avoid doing so at all costs.
Instead, focus on creating original content for your website. You can still obtain information from other sources as long as they are reliable and relevant to your content. In the end, what matters the most is that you avoid plagiarism. Cite sources and references if necessary, and your website is good to go!
3. Irrelevant Links
Referencing other websites is a great way to establish your credibility. However, some people think that adding just any links will benefit their SEO when, in reality, it will only do the opposite.
Google despises websites containing irrelevant links. Avoid using such links in your content so Google can give your site a thumbs up.
4. Keyword Stuffing
It is easy to spot a post or caption that aims to improve a site’s ranking, as opposed to providing readers with valuable content. If you stumble across an article that has too many jumbled keywords, you will notice that it is only trying to achieve a high ranking.
Keyword stuffing is a black hat SEO tactic that some marketers use to increase their rankings. Sometimes, a webpage can get away with keyword stuffing. However, Google will penalise websites that use such tactics for improving their SEO.
5. Lack of Keywords
If there’s keyword stuffing, then there’s also the lack of keywords in your content. The key to creating high-quality and SEO-friendly content is by balancing creativity and technicality. Use sufficient keywords while writing in a conversational tone so Google can give your website thumbs up!
6. Lack of Variety
When it comes to creating content for your website, remember to utilise other types of media, such as videos, images, animations, and many more. Google will appreciate webpages with a variety of content, after all.
7. Broken Links
There is nothing more annoying than clicking on a link that will only redirect you to a blank page. Broken links and 404 pages are a huge no when it comes to Google, so avoid including them in your website.
8. Missing Alt Texts and Meta Descriptions
Google is not a human that can view your website with a pair of eyes. It relies on texts to scan a site’s content. For that reason, alt texts and meta descriptions are essential.
Provide Google with alt texts and meta descriptions. Doing so will help you establish your site’s relevance and quality of content.
9. Not Mobile-Friendly
Ever since Google gave the Mobilegeddon update, everyone’s priority is to make their websites mobile-friendly. Do the same for your site so you can provide your users with a mobile-friendly experience. It will even improve your SEO ranking!
10. Slow Loading Times
According to Google, websites should take within three seconds to load. Google will reward sites with fast loading times, so keep that in mind when you’re optimising your website.
Competitors with faster loading times than your site will have a better chance of ranking higher than you. From time to time, check your website if it is performing well so you can find out whether or not you should improve its performance.
There is more to SEO than just Google, search engines, keywords, and other interesting topics! Contact our SEO company in Singapore at 6391-0930 to know more about digital marketing.