3 Social Media Metrics You Don’t Need To Care About

Twitter, Facebook, Instagram – for digital marketers, these are the social media havens they need to capture, whether by hook or by crook.   But social media is still a fairly new platform, and marketers are still trying to figure out how to best measure the performance of their social media campaigns. And with all […]

Survival Guide On Handling Social Media (For Brand Management)

Many people think social media management is easy. Well, we can’t blame them: almost everyone is on social media 24/7, and if they (ordinary, non-marketing people) can get likes and engagements, anyone can. Well, here’s the thing: social media management for brands is entirely different from social media management of your personal profile.   Sure, […]

Is Branding Still Important In Digital Marketing?

In the past, only big “brand names” had the power to dominate the market: only those who can afford big billboards on Main Street, can hire iconic stars to carry their product, or can afford more than 30 seconds of air time on television and radio have the means to be seen by customers. Back […]