Facebook Ads: Do’s And Don’ts

 Facebook is perhaps the biggest social media platform used globally. To date, there are over 2 billion active Facebook users, and it’s only going to get bigger as long as Facebook continues to improve their platform.   Because of this sheer number of people and eyeballs on Facebook, it’s not a surprise that many brands, […]

How To Spin Negative Publicity To Your Favour

When it comes to business, having a few angry customers ranting on social media about how bad and how ugly your services are is inevitable. You’re always going to have those few angry customers right outside your business doors.   No matter what kind of brand you are, no matter how well you handle your […]

Brand Placement And The Magic Of Brand Visibility

Have you ever watched a film where the protagonist or lead character takes out a can of coke and you just suddenly want to take a sip of coke as well?   Or maybe during a car chase scene you see the main character taking out a luxurious BMW and effortlessly drives it through twists […]

Rebranding: What Is It And When Should It Be Done?

Rebranding Many people see this as a simple change in logo or a simple change in the brand image; maybe the old image doesn’t fit the current trend and the brand is looking to be more appealing to consumers. Bottom line: it’s a simple brand image change. No biggie.   While this is true (I […]

Building Your Social Media Profile (For Start-up Businesses)

In the world that we live in now, almost everyone is routinely fixed to getting up in the morning, picking up their phones by the bedside table, and look through social media. If not all of us, most of us do this on a daily basis– this is the reason why it seems we’re all […]