How To Use Horror In Your Marketing

With Halloween just a few days away, now is the time to think of a marketing gimmick that works with the occasion.   While many marketers shy away from the dark and scary theme of Halloween because it doesn’t attract customer’s “buying mood”, there are many ways to use this scary festivity to your advantage.   […]

WordPress Widgets: Why They’re Important For Your Website

Have you ever gone to an exclusive, fashionable party wearing nothing but a sleeveless shirt and boxers? If you have, I bet no one even dared entertain you unless they were the police.   This is pretty much the same as when you’re creating your website: You want people (a.k.a the consumers)  to notice you […]

Creating Doppelgangers: The Secret Art Of Creating Similar Audience profiles

If you love listening or reading horror stories on the internet, then you might have heard scary accounts of people seeing someone that looks exactly like them on the street. German folklore called these look-alikes “Doppelgangers.”   But what do Doppelgangers have to do with digital marketing? What does an ancient horror story have to do with modern-day marketing? […]

Look Who’s Talking: Ansabel Lim

For our Look Who’s Talking this week, let’s take a look at one of the mysterious profiles in OOm. She works on OOm’s back-end and deals with strategising our campaigns and ensuring that our campaigns are top-of-the-line. Please welcome one of our campaign strategists: Ansabel Lim!       Describe Your Role At OOm. A back-end warrior […]

Facebook Live: How To Use It For Digital Marketing

Facebook is a hotbed for digital marketing; almost every aspect of it can be used as a digital marketing tool. Posts, pictures, videos, and yes, even Facebook live.   If you’re a brand with a Facebook page but haven’t tried using Facebook live for your marketing yet, it’s high time that you decide on using […]