8 Internal Search Function Mistakes to Avoid for Your E-commerce Website

The e-commerce site search function is a tool that allows users to look for a particular item or content on the website by typing in a keyword or a phrase into the web page’s search box. This tool drastically improves the e-commerce website design, but many brands use it wrong by keeping the search box hidden, not including autocomplete feature, using weak error search tolerance, not filtering product categories, generating irrelevant search results, lacking starter texts, not considering natural language processing algorithms, and not optimising for mobile devices.

20 Essential Features For Your E-Commerce Website

As the competition in the e-commerce industry continues to become fierce, the more you should take your e-commerce website to the next level. Adding more essential features will help improve your customers’ shopping experience! In this article you will learn or discover the 20 essential features that your e-commerce website should have: 1) Domain Name; 2) User-Friendly; 3) Mobile-Friendly Website; 4) High-Resolution Photos & Video; 5) Reviews/ Testimonials; 6) Add to Wish List; 7) Find-in-Store; 8) Related Items; 9) Frequently Asked Questions (FAQ); 10) Live Chat Support; 11) Social Proof; 12) Security Features; 13) Advanced Payment Features; 14) Return Policy; 15) Order Tracking; 16) Email Opt-In; 17) Push Notifications; 18) Loyalty Programme; 19) Carousel Homepage, and 20) Language Options.