8 Internal Search Function Mistakes to Avoid for Your E-commerce Website

The e-commerce site search function is a tool that allows users to look for a particular item or content on the website by typing in a keyword or a phrase into the web page’s search box. This tool drastically improves the e-commerce website design, but many brands use it wrong by keeping the search box hidden, not including autocomplete feature, using weak error search tolerance, not filtering product categories, generating irrelevant search results, lacking starter texts, not considering natural language processing algorithms, and not optimising for mobile devices.