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How To Use Google Keyword Planner (For Paid Search Advertising)

How to use Google keyword planner

Keyword research is the first step to a successful search engine optimisation (SEO) campaign. However, did you know that keyword research also plays a significant role in search engine marketing (SEM)?   Similar to SEO, the goal of SEM is to boost traffic. The difference between SEO and SEM is that the latter aims to […]