How To Use Google Keyword Planner (For Paid Search Advertising)

Keyword research is the first step to a successful search engine optimisation (SEO) campaign. However, did you know that keyword research also plays a significant role in search engine marketing (SEM)?


Similar to SEO, the goal of SEM is to boost traffic. The difference between SEO and SEM is that the latter aims to drive paid traffic to your website quickly. With SEM, you can help your website grow traffic in an instant, thanks to efficient marketing strategies, including pay-per-click (PPC) advertising.


PPC advertising, also known as paid search, is a strategy that falls under SEM. It is a model of marketing that involves the use of search engines like Google and Bing to show ads and reach a targeted audience.


Part of paid search advertising is bidding on the right keywords, which means you have to do keyword research as well. In that case, try using Google Keyword Planner for your SEM and PPC campaigns.



Why Should You Use Google Keyword Planner?

Since keyword research is essential for SEO, SEM, and PPC, you should consider using Google Keyword Planner. Google Keyword Planner is a free tool that you can use to research keywords and discover the estimated searches received per keyword along with the cost required to target each one.


When it comes to keyword research for paid search advertising, Google Keyword Planner is, without a doubt, something you should consider. Not only is it free, but Google Keyword Planner can help you lay the perfect groundwork for making a successful marketing campaign.


In summary, Google Keyword can help you in many ways, such as:


  • Know the right keywords
  • Determine the cost of targeting each keyword
  • Discover the monthly searches per keyword
  • Do in-depth keyword research


Consider using Google Keyword Planner for your PPC advertising campaign today! Here are some tips if you want to try it out.



3 Tips For Using Google Keyword Planner

Tips for using Google keyword planner


1. Create A Google Ads Account

Google Keyword Planner is free, but to use it, you need to have a Google Ads account. Fortunately, creating a Google Ads account is easy. The first step is to fill out the form provided by Google with essential information, such as your email address and website.


Know More: How To Set Up A Google Ads Campaign?


Afterwards, log in your Google Ads account and click on the wrench icon at the top of the page. From there, you will see the Keyword Planner tool with two different features: “discover new keywords” and “get search volume and forecasts”.


2. Define Your Goals

When using Google Keyword Planner, it is essential to know your goals at the very beginning. As mentioned earlier, you can utilise Google Keyword Planner to discover new keywords or get search forecasts. In that case, try to define your goals early on to know which feature is the one you should prioritise the most.


However, remember that Google Keyword Planner is a tool that specialises in keyword research for paid search advertising and SEM. That means your goals should align with SEM and PPC, not SEO or content marketing.


3. Find New Keywords

The purpose of using Google Keywords Planner is to discover new keywords that will benefit your marketing campaign. Fortunately, finding new keywords is simple. All you need to do is identify phrases and terms that your target audience is likely going to search on Google.


Also, you have two options when looking for relevant keywords. You can “start with keywords” or “start with a website”.


The first option allows you to look for keywords related to your business so you can use them to reach the right audience on Google. Enter any words and phrases that are relevant to your products, services, and audience. You can enter up to ten keywords, as long as you separate them with commas.


As for the second option, “start with a website”, you can enter your domain and wait for Google Keyword Planner to provide you with a list of keyword ideas arranged in order of relevance. You can also type in websites from your competitors to discover new keyword ideas for your PPC campaign.




Google Keyword Planner is a tool that every marketer should have when it comes to paid search advertising and search engine marketing.  However, you should know that Google Keyword Planner is not perfect, and it may take some time to get used to it.


Know More: Tips For Getting The Best Results Out Of Your Google Ads Campaign


Fortunately, once you get a hand of Google Keyword Planner, you can discover a ton of new keyword ideas that will benefit your marketing campaign in the long run. Find high-value keywords that are relevant to your business, and you can reach your target audience in no time.


For more digital marketing tips, contact our SEO agency in Singapore at 6391-0930.