How To Use Google Keyword Planner (For Paid Search Advertising)

Keyword research is the first step to a successful search engine optimisation (SEO) campaign. However, did you know that keyword research also plays a significant role in search engine marketing (SEM)?   Similar to SEO, the goal of SEM is to boost traffic. The difference between SEO and SEM is that the latter aims to […]

8 Pro Tips: Google AdWords Certification Training

  Becoming an AdWords certified professional can open many doors for you in the digital marketing industry as many businesses continue to avail of Google’s pay-per-click (PPC) platform. It’s one of the greatest attainments a PPC specialist could have—one that is worthy of being added on the resume or curriculum vitae. It adds value to […]