The consumer packaged goods (CPG) industry is one of the most competitive sectors worldwide. It is remarkably crowded and full of thriving CPG companies, as each one sells thousands, perhaps even millions, of products every year.
However, due to the COVID-19 pandemic, countless CPG companies faced unique challenges that forced them to adapt and try new business strategies. Supply-chain disruptions, labour shortages, diminishing shelf space—these are just some of the common challenges most CPG companies face today.
The good news is that CPG companies can count on digital marketing, a strategy that uses digital technologies, such as computers, mobile devices, and online platforms. Thanks to
digital marketing, CPG companies in Singapore can connect with their customers online, establish their credibility, and boost sales.
THE IMPACT OF DIGITAL MARKETING ON THE CPG INDUSTRY
Traditional marketing alone is not enough to help businesses in the CPG industry grow. Consumer behaviour is constantly changing, so you should consider utilising digital marketing methods such as ecommerce SEO and digital content creation to connect with more customers and build an audience.
For example, ecommerce businesses in the CPG industry could improve their online presence through SEO services in Singapore. With SEO, you can optimise your company’s website for search engines to increase your rankings, attract visitors, gain leads, and convert customers.
But what makes ecommerce SEO perfect for online businesses in the CPG industry?
Think of it this way: the number of online shoppers is increasing. More consumers are buying products online, making it a brilliant idea to improve your SEO rankings so you can grow an audience and attract more customers. To do so, you can optimise your ecommerce website for SEO by acquiring inbound links, creating quality content, and resolving technical issues.
Ecommerce SEO is just one of the many digital marketing services CPG companies can utilise to adapt to a quickly changing business environment. Here’s how digital marketing plays a crucial role in the evolving CPG industry.
1. CONNECT WITH YOUR AUDIENCE ON DIFFERENT PLATFORMS
Before consumers engage with your CPG company, they want to know if your business is trustworthy first. In that case, you should use various digital platforms, such as your website and social media page.
Try launching a digital marketing campaign in Singapore to connect with your target audience in many ways. For example, you could improve your site’s SEO rankings so your brand can appear on search results, thus increasing your chances of driving more visitors to your website.
Besides search engines like Google, you can also connect with potential customers on various digital platforms, such as social media, emails, mobile apps, etc.
2. SELL MORE PRODUCTS ONLINE
Online shopping in Singapore grew tremendously in 2020, which is not surprising. From groceries to gaming equipment, many Singaporeans purchase their products online. Even with lessened COVID-19 restrictions, this trend seems to be an ongoing process for online shopping.
LEARN MORE: SEO 101: How To Optimise Your eCommerce Website?
With digital marketing, you can enhance your ecommerce efforts by improving your SEO rankings and optimising your website or online store. Doing so should allow you to attract customers and sell more products.
3. SHOWCASE YOUR MERCHANDISE CREATIVELY
Thanks to a wide range of digital platforms and channels, you can promote your brand in multiple ways. One of them is content marketing in Singapore, which focuses on creating quality content for a specific audience to gain leads, establish credibility, and drive traffic to your website.
Since one of the primary goals of marketing for CPG companies is to raise brand awareness, you could create content that sells your values as a business and explains to consumers why they should purchase from you.
For example, you can write blog posts about topics directly related to your industry, business, and merchandise. Creating relevant content should funnel consumers to your website, allowing you to gain their trust and hopefully convert them into customers.
That is not the only way to showcase your products online. Here are a few other ways to promote your merchandise creatively:
- Design infographics
- Create video content
- Send emails
- Write ebooks
Whichever type of content you wish to create for your CPG brand, remember to share it online, preferably on social media, where you could engage with potential customers.
When it comes to content marketing, you should consider outsourcing your copywriting service in Singapore to a trusted marketing agency. Doing so allows you to partner with a copywriter who can create high-quality content for your company’s marketing campaigns.
Digital marketing services are essential for the success of CPG companies. You can benefit from a wide range of marketing strategies, such as SEO, content marketing, copywriting, and many more. Consider partnering with a digital marketing agency to raise brand awareness and improve your online presence.
Contact OOm, one of the top digital marketing agencies in Singapore, at 6391-0930.