Mar 05 2021
There are two types of customers: business and consumers. Knowing the difference between the two will make a big difference in the way you promote your brand. You will also get to choose between these different marketing strategies in Singapore: B2B and B2C marketing.
B2B is vastly different from B2C marketing. Get to know the difference between these two digital marketing strategies, starting with B2B.
What Is B2B Marketing?
B2B marketing, also known as industrial or business marketing, is a practice involving all sorts of businesses, such as organisations, commercial establishments, and enterprises.
B2B stands for “business-to-business”, a situation where two businesses are commercially transacting with each other. If your target audience includes business owners and entrepreneurs, use B2B marketing strategies as the ideal way to promote your brand.
The goal of B2B marketing is to attract a specific audience, mainly other companies or business owners. Defining your target audience is much easier when it comes to B2B marketing. However, engaging with your audience on digital marketing platforms is also more complex since your customers are skilled professionals or experts in their respective industry.
What Is B2C Marketing?
B2C, short for “business-to-consumer”, is all about selling and promoting your products to a consumer market. The process starts with a business selling its products or services to customers directly.
The concept of B2C or consumer marketing began in the late 70s, thanks to Michael Aldrich, who devised the idea by using television as a medium for customer engagement. In the 90s, B2C marketing became even more popular when retailers would sell their products to customers on the Internet.
Fast forward to today, B2C has become a widely known business model, with countless people following the B2C marketing practice to connect with customers and drive sales. Even though it already existed way back when the Internet was non-existent, B2C marketing has evolved in many ways due to the rise of eCommerce, online shopping, and eCommerce SEO.
The Difference Between B2B And B2C Marketing
B2B and B2C are two separate worlds apart. The differences between them are sometimes unclear, which is why you need to know more about B2B and B2C marketing.
Here are some of the factors that differentiate B2B and B2C from each other.
1. Customer Engagement
The way you engage with your customers will depend on your target audience. Building customer relationships takes a different approach when comparing B2B to B2C.
For instance, with B2B marketing, the goal is to build personal relationships that heavily rely on assurance and communication. Consider launching an effective content marketing campaign in Singapore to attract readers and establish your credibility. In doing so, you can gain trust and let your target audience know that your business is an industry expert.
On the other hand, with B2C marketing, the goals are slightly similar, but the approach is different. Focus on promoting your products or services by engaging with your customers online, specifically on social media.
As mentioned earlier, B2B is all about building personal relationships. But for B2C marketing, the goal is to send a clear message to your customers. You want to set a great first impression, so focus on creative branding first above all else.
When it comes to B2C marketing, the relationship between your business and customers is minimally interactive. Prioritise your content marketing strategy to establish long-term relationships with customers.
3. Brand Voice
Your brand voice and personality will influence the perception of your audience towards your business. Know your target audience and use a brand voice that is suitable for your customers or clients.
For instance, for B2B marketing, most of your target audience consists of professionals, so you may have to use a formal tone when communicating with them. On the other hand, your B2C marketing strategy has more freedom and control when establishing a brand voice since most of your customers are people with various backgrounds.
Regardless of choosing the B2B or B2C approach, two digital marketing strategies will help you reach your goals: eCommerce SEO and social media marketing in Singapore.
With eCommerce SEO, your priority is to increase your search engine rankings on Google. You will conduct effective SEO techniques, such as keyword research, competitor analysis, and on-page optimisation, to improve your web visibility and drive traffic to your website.
The second option, social media marketing, is for reaching a specific audience by choosing the right platform for your business.
For example, you can launch a Facebook marketing campaign to promote your brand and target consumers. On the other hand, if you want to engage with other business owners and professionals, utilise LinkedIn, the largest professional network worldwide.
Try incorporating these digital marketing strategies with your business to reach more customers and improve your SEO rankings.
For more tips, contact our digital marketing agency in Singapore at 6391-0930.