Oct 28 2020
If you need to build strong customer relationships and boost sales, try launching a mobile app. With so many people using smartphones these days, there is a high chance that your mobile app will become a worthwhile investment in the long run!
Unfortunately, creating and launching a mobile app is just the beginning. The real challenge lies in marketing your mobile app.
Promoting your mobile app is more or less of a challenge compared to developing one. Whether or not your mobile app will become successful depends on the effectiveness of your digital marketing strategy.
When it comes to mobile marketing, everything boils down to understanding your target audience. You have to know what your customers want. Learn how to reach them based on their preferences and interests, and you will have a better chance of getting a broader audience to become aware of your new mobile app.
Mobile Marketing: Why Is It Important?
Mobile marketing is the act of promoting your brand for mobile users. Nowadays, mobile marketing plays a vital role in helping businesses stay afloat. Since so many people are using mobile phones these days, promoting your brand for a mobile audience is almost necessary.
We are living in the age of mobile phones. Adopt new marketing strategies so your brand can appeal to a broader audience, including mobile users. Also, mobile marketing, combined with efficient SEO services, can help you improve your search engine rankings.
In the context of developing mobile apps, having an effective mobile marketing strategy is key to success. Even before you launch your mobile app, you need to implement creative marketing strategies to get a high number of downloads and users in the first few weeks upon release.
If your marketing strategy generates lacklustre results on the first day, have no fear. That doesn’t mean your mobile app is doomed to fail just yet! Here are some tips for promoting your mobile app.
How To Promote Your App?
1. Promote Your App On Social Media
The first thing you need to do is promote your app on social media sites like Facebook and Instagram. It is even better if you already have a social media page. You can share ads and posts highlighting your mobile app, even without spending money at all.
Execute a social media marketing strategy so you can redirect customers to your mobile app. The best part is that you can do so without spending too much money in the process. All you have to do is post visuals of your mobile app or share ads to your target audience. You can promote your app on social media for free, but it is much better to spend money on your ads to attract more users.
2. Set A Release Date
Planning is crucial, especially when it comes to developing and marketing mobile apps. Make a timeline so you can have a clear idea of when you will release your app.
For instance, Apple is strict in reviewing pending apps, so you have to make sure your release date is on schedule. Not only will it help you develop your app in a more timely manner, but it will also allow you to make efficient marketing strategies and backup plans, in case you encounter any issues along the way.
3. Make Product Videos
Why not show your customers a glimpse of what it’s like to use your new mobile app? Create a video demonstrating the highlights of your mobile app, including its interface, features, and overall user experience.
Making a product video is an excellent way to showcase your mobile app without costing too much money. Plus, you can receive feedback from your customers and discover any errors that might need fixing before you release the app. What makes product videos even more efficient is that you can share them on various digital platforms, such as Facebook, Twitter, Instagram, YouTube, and even on your website.
4. Get Experts To Review Your App
Most people will not believe what corporations have to say about their products without any proof, but what about professionals and experts from an outside perspective? Some of your customers may not believe your app is worth using at first, but critics from your industry may convince them to think otherwise.
If you know someone well-respected and reliable in your industry, perhaps you can get him or her to try out your new mobile app. Whether the critic likes it or not, you can request feedback from them to discover new ways to improve your mobile app. If the critic gives your app a thumbs up, then you could post their review and share it on social media for your customers to see.
Creating a mobile app for your business may be the best way to engage with your customers and establish credibility. However, you may need all the help you can get if you want to promote your app to a wide-scale audience.
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