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The life and blood of SEO, and kind of like the very cell blocks that builds up SEO are the keywords.. Used correctly, and they give you boosts in business that you can never get anywhere or any other else today.
It’s pretty easy to get really caught up and fill up every piece of content you’ve got with the keywords and all its various versions, but is that the right thing to go?
Let’s start with Title tags.
Out there on the web, we will always get to see a few examples that does these. Like for example:
Laptops in Singapore | Laptop Accessories in Singapore | Your Brand Name
In this case, we can see that there are at least 2 different things that are being described. The Laptops themselves, and its accessories.
However, this line of style on a title tag is still repetitive. Making it a bit stuffed. Keyword Stuffed. Why you ask? Well, the word Laptop is mentioned twice already, as well as the chosen geo targeting word here, Singapore.
Yes, Laptops in Singapore and Laptop Accessories in Singapore are technically two different terms. But, having it in a cleaner arrangement like this for example:
Laptops and Accessories in Singapore | Your Brand Name
Not only does this save up on character length, but it also compresses and takes advantage of Google’s AI. You just need to mention keywords once and arrange them in such a way that it will already understand what you’re trying to say and describe. Yes. Welcome to a time where search engines are already capable of doing that.
See what I did there? Next part is the content itself.
Getting to utilize the keywords you’re targeting within the contents of your site is a very good idea. In fact, that’s one of the most recommended techniques in SEO. That’s been the right way since it’s early beginnings.
How many times can you use a keyword on content? If it’s a blog or article type of content, you can use it at least 2 to 3 times. That’s already a lot, most especially when your article is really short. What you can also do is use variations of the keywords like having a plural version or a singular version etc. Doing variations on these hides them in a way, making them more natural looking and naturally placed.
If it can be avoided, do not use keywords as they are. What this means is that exact match type keywords aren’t going to work 100%.
Lastly, you can actually opt not to use keywords. Like my example for the Rank Brain link above, I resorted not to use a keyword and instead, utilized descriptions of what i was alluding to. Again, this is taking advantage of Google’s own AI.
When it comes to keyword targeting, doing something like this
Laptop Accessories in Singapore
Is very wasteful.
These set of keywords are all technically describing the same thing. Plus, the first few ones are already too competitive. Generic keywords will always have very high competition levels. Unless you’re a well established business or brand that’s very much associated with a very generic and short keyword, you may never get to rank high with a keyword like that.
Also, using a set like that on SEO splits the worth of the ranking. This set-up is way more applicable in adwords.
Focus more on the kinds of keywords that are longer and more self descriptive. Long tailed keywords are like that. Take note that not all searchers out there will use generic and short keywords.