Misinformation On The Internet: How Bad Is It?

Ever since the smartphone revolution and the rise of social media as the new marketplace of ideas, access to all kinds of information has never been easier. In fact, A PEW study reveals that “14% of social network site users, or 6% of adults, have raised money for or drawn attention to a health‐related issue […]

How To Revive Your Dead Facebook Page

Handling a Facebook page is not easy: posting every day, managing impressions, ad biddings, asking people to share your posts, thinking of what content your target audiences like – it’s too much to handle for someone who isn’t good at handling social media.   The first move many start-ups usually do to start their online […]

Building Your Social Media Profile (For Start-up Businesses)

In the world that we live in now, almost everyone is routinely fixed to getting up in the morning, picking up their phones by the bedside table, and look through social media. If not all of us, most of us do this on a daily basis– this is the reason why it seems we’re all […]

UGC: How To Get Your Followers Engaged

Marketing has gone a long way since the time of print media. And in this age of digital marketing, the power to influence consumers and the market no longer belong to brand managers and brand makers — it now belongs to the consumers themselves.   Before social media and the internet, consumers are only able […]

What can make your social media strategy more engaging?

  How many times have you felt important when that notification tone buzzes on your phone or when the little red digit on the Facebook icon is suddenly increasing its count?   Getting social media notifications has become a big part in making sure that your business matters to your audience. It’s a testament that […]