May 02 2019

Things You Need to Know about User Intent Centric Keywords

Posted by Aj Aviado

Things You Need to Know about User Intent Centric Keywords

As what Isaac Newton’s Law of Motion had stated, for every action, there is an equal and opposite reaction. This is not only a matter of how things move but also on what drives people to do things. In a world marked by the rising dominance of the digital space, we are still not spared from this universal law. Even in the digital space, things are moved based on the reaction of the audiences, and what moves them to do what they do. All these boils down on the intent of the user.

With the growing space, and density in the online universe, businesses are geared for piquing the interests of the massive audience. To do this, they seek the expertise of search engine marketing or SEM agencies that would help boost their online presence on search engines. With the help of these agencies, more audiences will be able to view businesses’ websites, and become transformed into paying customers.

However, SEM tactics, especially strategies used for search engine optimisation, or SEO are not that simple. SEO, under SEM, is concerned with optimising your online presence on search engine by use of free traffic manipulated by keywords. If SEO strategists are concerned with pooling audiences to your website, how are they going to herd these massive audiences to the desired destination? The answer loops back to our initial concern about intent. Aside from knowing the destination, SEO strategists should also know where the possible audiences would be coming from, and what intent they are moved by.

What is User Intent?

Everyone has their own intent upon coming to different search engines, be it looking for information, a product you want to buy or finding references. With the many processes today on the internet, there are now countless activities that may be done, and user intent imaginable. As Neil Patel had stated, user intent is the goal of a user when searching on search engines. From the intent of the users, search engines are able to provide them with a roster of results. Hence, it is necessary for SEO strategists to not only be geared for the destination of their audiences but to also know the intent that moves behind every user of search engines.

Types of User Intent

There are different types of user intent. The first is Informational Intent where the user is looking for answers to their questions or are more concerned with information about something. The other type is Navigational Intent where the user searches on the search engine to find a website, page or resource. Commercial Intent is primarily concerned with users who research for something that they are eyeing to buy. Going hand-in-hand with this is the Transactional Intent where the users are still searching for something they would buy.

User Intent-Centric Keywords

Keywords are vital tools for SEO. Each keyword must be properly researched with the user intent in mind; you cannot just throw in keywords that users will most likely not type in as they search online. Aside from the SEO concerns of assimilating user intent with keywords, the content of your online presence should also provide an effective foundation of these keywords.

User Intent-centric Keyword Research

With those said, it is truly necessary to research keywords with the intent of the users in mind. Here are brief steps on how to do this:

Define your objective

Before researching for keywords, you must properly assess your objectives as to why you want to pool audiences to your online presence. The objective of increasing your sales might be endgame, but if this is forced abruptly, you might fail in the process. The initial concerns about assessing your objectives could be increasing leads, brand awareness, or subscribers.

Consider your primary audience, and build a buyer persona

This is concerned with being in the shoes of your primary audiences, and the things they are looking for in your brand. It is necessary here to consider if your primary audience knows your industry well. You must also not confuse the buyer persona you have built with the persona that you want to visit your website.

Understand User Intent

You must know the proper user intent for your industry, and the online presence you have established. It is here where you will pique the interests of your audiences.

Come up with keywords

Now that you have properly prepared, you can now use effective keywords tools that would provide you with a proper assessment of the keywords you have chosen.

Integrate the keywords

Now that you already have the keywords, you can now properly interlock the keywords with the content that make up your online presence. Organic content, and proper keyword research that is focused on user intent would surely gain you more traffic, and viewers.

Measuring results

When it comes with SEO, it is also a must to review your keywords, and measure results as the digital space is constantly shifting at a fast pace.

Here are just some of the things you need to know about user intent, keywords, and how to come up with keywords centred on user intent. SEO, and SEM per se is quite a complicated matter, though not impossible to learn. However, if you have your own business to handle, it would be more efficient to seek an SEM agency with reliable SEO services, and outsource your digital marketing.


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