When it comes to web design and marketing, you will encounter the two terms “UX” and “UI” many times. UX and UI are an integral part of digital marketing, as they both pertain to the importance of a person’s digital experience.


The difference between UX and UI can be very confusing, especially for people new to web design. Let us look at some of the differences between UX and UI and see how they can benefit your digital marketing campaign.



The Definition Of UX And UI

UX stands for “user experience,” a marketing element that tackles a person’s attitude and behavior towards a product or service. The goal is to understand the accessibility of a person regarding your products through computers and mobile devices.


For example, if a customer had an engaging experience with your website, then that means they had a positive UX. The interaction between a customer and your product, service, website, or business is a part of the overall UX. Improving the UX for your customers is a must when it comes to web design and digital marketing.


However, UX applies to all types of interactions, not just your customers’ digital experience on your website or social media page. At its core, UX revolves on your customers’ interactions with your business.


On the other hand, UI means “user interface,” referring to a person’s control over a software application or hardware. A basic example of UI is a mobile phone. In this example, some essential qualities of the mobile phone, such as accessibility, convenience, and ease of use, are considered part of its UI. If the phone has a high-quality UI, then it has a good chance of providing its user with an excellent UX.


In summary, UX is the interaction between you and your customers, while UI is the object that allows your customers to engage with you in the first place.



What Is The Difference?

You can get easily confused when distinguishing UX from UI and vice versa, which is not surprising since the two are sometimes interchangeable. However, to make things more understandable, we can define UX and UI as two different approaches to your marketing strategy.


For example, when designing your website, you need to improve its UX by creating ways to make your final output more accessible and convenient. Therefore, you have to customize your website for your target audience by creating valuable content, making your site easy to use, and promoting your brand to build trust.


In a nutshell, UX covers a wide range of factors, such as:


  • Usability
  • Copywriting
  • Product design
  • Persona
  • Layout


As for your website’s UI, it is the final product after completing its UX design. Your UI could refer to many things, such as your site’s visuals, buttons, theme, color scheme, responsive design, and many more. Also, UI is exclusively a digital practice, unlike UX that tackles the overall physical and digital aspects of a customer’s interaction with your business.


When it comes to UI, here are a few factors to consider:


  • Colour
  • Images
  • Design
  • Layout
  • Theme
  • Branding
  • Icons
  • Logos




The Importance Of UX And UI For Marketing

You can consider UX more essential than UI since the former is a stepping stone for your business and its relationship with your customers. By prioritizing your website’s UX above all else, you can know more about your target audience and discover more effective ways to attract potential customers.


In the context of digital marketing, the goal of UX is to make your website more marketable and appealing to customers. To do so, you have to focus on research-driven tasks, such as gaining leads, analyzing trends, and creating valuable content for your target audience.


To summarize the difference between UX and UI, here is an example that you can keep in mind whenever you are confused:


“UX is the process of gathering information and planning effective strategies, while UI is all about utilizing said information and strategies for your business.”


You cannot start an effective digital marketing strategy for your website without choosing UX as your starting point. With UX, you need to consider how your customers would perceive your product, service, or ad so that you can finalize your output with a clearly defined UI.




UX and UI are essential digital marketing components, given the importance of SEO and web design today. If you want to improve your marketing strategies even further, then consider hiring separate UX and UI designers who can help.


In the end, UX and UI will intertwine once you finish your final product, whether it is a website, mobile app, or interactive advertisement. Just remember to start with the basics of UX first so you can focus on improving your UI.


For more digital marketing tips and tricks, contact our SEO agency in Singapore at 6391-0930.

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