Are you struggling to keep up with the ever-evolving digital marketing landscape while juggling multiple tasks and tight deadlines? Discover how AI marketing tools can revolutionise your workflow, boost your productivity, and give you a competitive edge. From crafting compelling copy, creating eye-catching visuals to automating tasks that typically require human input, check out our curated list of the 10 best AI marketing tools, inclusive of both free and paid options.
What Is an AI Marketing Tool?
AI marketing tools are advanced technologies that utilise artificial intelligence and machine learning to analyse data, predict trends, and automate tasks. This enables marketers to make more informed decisions and execute campaigns more efficiently.
These tools can range from chatbots that handle customer inquiries in real-time, to sophisticated analytics platforms that provide insights into consumer behaviour and campaign performance.
Benefits of Using AI Tools for Marketing
Here are just some of the benefits of using AI tools for marketing tasks:
1. Automation of marketing tasks
Myriad AI platforms have emerged with the capability to perform various tasks that traditionally demanded substantial human input, from copywriting to image generation.
2. Increased efficiency and productivity
AI-powered tools dramatically accelerate marketing workflows, executing tasks in seconds that once required hours of human effort. This exponential increase in efficiency also liberates marketing teams to invest their time and creativity in high-level strategic planning and innovative campaigns.
3. Improved content creation and curation
The capability of AI to generate superior, engaging copy & other content has become undeniable. However, this doesn’t negate the need for human insight. Rather, the synergy between human strategic oversight and AI-driven execution can yield powerful outcomes– elevating the quality and effectiveness of marketing initiatives.
4. Enhanced customer insights & targeting
AI systems can analyse vast datasets such as browsing habits, purchase history and search history to uncover customer behaviour patterns and preferences, enabling predictive analytics and highly personalised marketing strategies. Leveraging AI, in digital advertising especially, often leads to improved conversion rates and results.
Best AI Marketing Tools in 2024
Here are our top 10 picks of the most helpful AI marketing tools to supercharge your marketing efforts.
1. Jasper
Jasper is a versatile AI writing tool designed to generate marketing copy, such as blog posts, product descriptions, company bios, ad copy, and social media captions. More importantly, Jasper stands out for its ability to “learn” and integrate a business’s unique tone of voice, creating consistent and tailored marketing content.
Pricing
- Free: 7-day free trial, where users can explore any of the plans offered on the platform.
- Paid: The platform offers three paid plans from USD$69/mo.
2. Copy.ai
Copy.ai’s Marketing OS specialises in copywriting, offering features similar to Jasper but with a stronger focus on creating compelling short-form content, such as headlines, social media posts, and emails. Copy AI also boasts a wider selection of templates and more affordable prices.
Pricing
- Free: Offers a free version with limited features.
- Paid: Plans from USD$49/mo
3. SEO.AI
Designed for search engine optimisation (SEO) copywriting, SEO AI can help to generate SEO-rich long- and short-form content, obtain data on keywords, such as related terms, search volume, and AI-driven suggestions, and analyse your top-ranking competitors.
Pricing
- Free: 7-day free trial for the basic plan.
- Paid: Offers three pricing plans, ranging from USD $49/month to $199/month.
4. OpenRep
5. OpenRep
Canva, a popular graphic design platform, has integrated a suite of AI-powered apps to elevate the design process and help create visually appealing content. These apps consist of a blend of in-house innovations and community-contributed tools.
Some notable apps include:
- Imagen by Google Cloud: An image generation app that turns text into high-quality illustrations.
- Mojo AI: Create artistic-style paintings or anime artworks.
- Hello Qart: Generate artistic QR codes.
- Sketch to Life: Turn any scribble into an image.
- Magic Media’s text-to-image: Convert text into visuals.
- AI Avatars: Enhance presentations with engaging video avatars.
Canva has also added several AI-powered features within its design interface, including an automatic background remover, image quality enhancement, and AI-generated design recommendations.
Pricing
- Free: Canva Free offers limited access to AI-powered features.
- Paid: There are two paid plans for individuals and teams, respectively.
- Canva Pro: Offers advanced design features, including some AI tools.
- Canva Teams or Enterprise: Provides additional features for teams and businesses, including more robust AI capabilities.
6. DALL-E by OpenAI
DALL-E is OpenAI’s free text-to-image generator model. Simply describe the image you would like and it will generate one within seconds. DALL-E is natively integrated with ChatGPT. To start using it, simply click on ‘Explore GPTs’ on the left-hand side menu of ChatGPT, and search for DALL-E.
Pricing
- Free: Yes, with image creation limits
- Paid: Upgrade to ChatGPT Plus at USD $20/month for unlimited usage
7. Piktochart
Businesses looking to create infographics or corporate designs can opt for Piktochart, an AI-assisted tool that simplifies the creation of visually appealing data visualisations. By providing a brief description of the infographic topic, users can quickly generate a template that can be customised further.
Pricing
- Free: Yes, with limited access to features.
- Paid: Piktochart offers three paid plans for individuals and corporations.
8. InVideo
InVideo allows users to generate scripts, video clips, background music, and transitions with text input, creating professional-quality videos quickly and easily. Additionally, it provides high-quality, human-sounding voiceovers by converting text to speech, helping businesses save money on hiring professional voice artists.
Pricing
- Free: Yes, but limited to 10 minutes of AI generation per week & a 10GB storage.
- Paid: Plus and Max, priced at USD $20/month and $48/month respectively.
9. Chatfuel
Elevate customer support with Chatfuel, which creates interactive conversational bots for Facebook Messenger and other platforms. Chatfuel’s AI bots are able to handle frequently asked questions, provide personalised responses, and assist your users without rest, providing quality support all around the clock. Furthermore, its no-code chatbot builder enables businesses of all sizes to create and deploy chatbots even without a dedicated coding team.
Pricing
- Free: 7-day free trial
- Paid:
- Business: USD $14.99/month for Facebook and Instagram and $49.49/month for WhatsApp chatbots.
- Enterprise: USD $300 for a tailored plan, priority support, and a dedicated specialist.
10.ElevenLabs
ElevenLabs is an AI voice generator that creates realistic and natural-sounding voices for your marketing materials. Whether you need voiceovers for videos, podcasts, or audio ads, ElevenLabs can help you deliver a professional and engaging experience. The platform also offers AI text-to-speech dubbing, helping you create videos that bridge language gaps.
Pricing
- Free: Limited to 10,000 Characters per month, or around 10 minutes of audio.
- Paid: Four pricing plans from USD$ 5/mo
Conclusion
Each of these 10 AI tools offers distinct functions to address various marketing challenges. By integrating them into your marketing strategy, you can enhance customer engagement, improve efficiency, and stay ahead of the curve.
| Platform | Function |
| Jasper | Content generation for marketing & copywriting |
| Copy.ai | Copywriting |
| SEO.AI | SEO optimization & content cration |
| OpenRep | Social media content generation & more |
| Canva’s AI-powered apps | Various design & content creation assistance functions |
| DALLE-3 | Image generation |
| Piktochart | Infographic generation |
| InVideo | Video creation & editing |
| Chatfuel | Chatbot building |
| ElevenLabs | Voiceover generation |
About OOm
OOm has been a leading digital marketing agency in Singapore since 2006, with expertise in Search Engine Optimisation (SEO), search engine marketing (SEM), social media marketing to website design and development. Our clientele comprises of small and medium businesses (SMEs) to enterprises.
OOm has won over 30+ marketing awards for the results we have delivered to clients over the years, including ‘Agency of the Year’, ‘Lead Generation Agency of the Year’, ‘Independent Agency of the Year’, ‘E-Commerce Marketing Agency of the Year’, ‘Excellence in Search Marketing, ‘Excellence in Performance Marketing’ to ‘Excellence in Data-driven Marketing’ among others. OOm is also a Google Premier Partner (reserved for the top 3% agency partners in Singapore), as well as an official Meta Business Partner.
Ready to boost your brand’s online presence and revenue? Book a free digital marketing strategy consultation with us today. Our experts will dissect your business, uncover hidden growth opportunities, and share tailored marketing recommendations to propel your business.
