Messaging apps like WeChat, WhatsApp, Viber, and Telegram can serve as highly efficient digital marketing tools for your business. But what about Facebook Messenger? How can it help you connect with your customers?
In 2020, Facebook Messenger was one of the top messaging apps worldwide based on the number of monthly active users, right next to WhatsApp. Like WhatsApp, Facebook Messenger is a primary means of electronic communication for many people around the world.
It is not surprising that Facebook Messenger is a fan-favourite. Most people who are using Facebook Messenger are already familiar with Facebook. Plus, you can even use Facebook Messenger without signing up for a Facebook account. People who don’t enjoy Facebook (or social media in general) can use Facebook Messenger anytime.
Compared to other messaging apps, what makes Facebook Messenger a top-tier choice for many people, anyway?
- Facebook Messenger has tons of features, including voice and video calling
- You can easily find and message your friends and family on Facebook
- Feel free to send pictures, videos, and money
These are just some of the reasons why many people favour Facebook Messenger over other messaging apps. However, one of the main reasons people benefit from Facebook Messenger is that it is easy to use, especially if you already have a Facebook account. In that case, consider using Facebook Messenger for your social media marketing campaign to connect with a wide range of Facebook users.
How To Use Facebook Messenger For Social Media Marketing?
1. Get More Followers On Facebook
Promoting your business on Facebook Messenger is more effective if you have a Facebook page. You have to attract many Facebook Messenger users, so having a Facebook page for your business should make your social media marketing campaign perform well as expected.
First, you need to create a Facebook business page. Doing so is easy and will take only a few minutes. However, the hard part is establishing your credibility on Facebook. To do so, you have to engage with your followers by creating high-quality content and delivering ads to the right audience.
Getting many followers on Facebook will be a challenge, but the results are worth your hard work. Focus on gaining followers so you can communicate with many potential customers through Facebook Messenger.
2. Build A List Of Subscribers
Once you have a decent number of followers, try encouraging them to subscribe to your message list. By building a list of Facebook Messenger subscribers, you can send updates regarding your business to give your followers a heads up. Also, you have two ways to message your subscribers: manual or automation.
You can either communicate with your subscribers anytime. Doing so is more effective when it comes to building trust. On the other hand, you can set up an automated messaging system (chatbot) that will automatically send messages to your subscribers at least once.
3. Engage With Your Subscribers More Often
Yes, there are two ways to communicate with your subscribers, but that does not mean you should stick to only one option. The best strategy for engaging with your subscribers is by combining both manual and automated ways of communication.
The first option, manual communication, may boil down to luck and effective Facebook marketing. You can wait for your subscribers to send an inquiry or complaint, or you could also give first-time subscribers a welcome message. In that case, encourage your Facebook followers to send any questions or complaints to your page by adding a call to action (CTA) to each of your social media marketing posts.
For the second option, automated messaging, you can use a chatbot that responds to specific keywords and phrases with pre-written texts. Your chatbot will provide your subscribers with the most accurate answers possible while you are unavailable.
Combining both manual and automated means of communication through Facebook Messenger is crucial for success. Always be prepared to communicate with your subscribers in a conversational tone, but also keep a chatbot handy for times when you are too busy to manage your Facebook Messenger list at any moment.
Conclusion
Promoting your business through Facebook Messenger will help your social media marketing campaign succeed. Your click-through rate (CTR) can improve from 20% to 50% as long as you connect with your customers through Facebook Messenger!
Constant communication is the key to success when using Facebook Messenger. Stay active and always check your messages to see if someone is interested in your business. Once you have a long list of subscribers, you can communicate with more potential and existing customers. In the long run, your social media marketing will succeed and help your business grow.
Use Facebook Messenger for marketing today so you can increase your customer base in no time! If you need help, feel free to get in touch with a digital marketing agency anytime for additional support.
Contact our SEO agency in Singapore at 6391-0930 to know more about the benefits of Facebook marketing for your business.
