High bounce rates are one of the many conversion killers out there that will affect your SEO rankings. A high bounce rate is a sign that many of your visitors leave your website after exploring just one page. In that case, make it a priority to reduce your bounce rate and increase conversions.
Here are some tips that should help you succeed.
HOW TO REDUCE BOUNCE RATE AND INCREASE CONVERSION?
1. ENHANCE YOUR WEBSITE’S USER EXPERIENCE (UX)
Your website’s UX is a crucial factor that will determine the success of your SEO services. The purpose of improving the UX is to ensure that visitors will have a pleasant time interacting with your website. In doing so, you can also set a great first impression of your website for first-time visitors.
What defines a website with high-quality UX, anyway? One crucial element of the user experience is loading times. Around half of all mobile users leave a website if it takes more than three seconds to load. In that case, you have to ensure speedy loading time for your website.
To do so, you can improve your loading times by uninstalling unnecessary widgets, optimizing videos, and compressing images. Avoid putting too many animations that will only interfere with your website’s performance.
LEARN MORE: Web Development Maintenance: How To Improve Your Site’s speed
Another element of the UX to consider is the way you present your website’s content. Presentation is the key to setting a good impression of your brand, so make sure your website is presentable and easy to navigate. Start by designing an easy-to-navigate layout. Make your texts readable on any device, and use a visually appealing colour scheme to stimulate attention.
Overall, enhancing the UX design is all about providing visitors with a great time on your website. Improve loading times and optimize your content to satisfy your website visitors experience.
2. SHARE HIGH-QUALITY IMAGES AND VIDEOS
When it comes to grabbing attention, nothing can beat high-quality images and videos. By including them in your content, you can immediately make your website more engaging.
However, one question remains: When is it the right time to use videos or images?
Videos are ideal for sending a message. You can use animations, effects, and other tools to enhance the quality of your videos. On the other hand, images are for improving the presentation of content. Try using high-quality photos to illustrate stories and present your products or services creatively.
Either way, create and use original videos and images as much as possible. In the long run, it will improve your website’s UX, reduce bounce rate, and boost conversions, allowing you to convert more visitors into customers.
3. OPTIMIZE YOUR CONTENT
An excellent content marketing strategy in Singapore is essential for improving your SEO rankings. Part of it is optimizing your content to enhance the user experience.
A simple yet effective way to optimize your content is by making it more accessible to users. For instance, besides writing high-quality content for your blog, you can make your blog posts more visually accessible to readers in a few ways:
- Use suitable headers
- Apply bullet points
- Insert videos or images when necessary
- Write in a well-mannered tone
Following these tips should make your blog more approachable and appealing to readers. You can apply the same pointers to other forms of text-based content as well, such as case studies, whitepapers, or press releases.
4. OPTIMIZE YOUR WEBSITE FOR MOBILE DEVICES
Countless people are exploring the Internet from their mobile devices these days, making it vital for your website to become mobile-friendly. Besides improving your loading speed, there are other ways to optimize your website for mobile.
For instance, you can create a separate version of your website specifically for mobile devices. You will need to update both versions of your website, but the experience for mobile users will significantly improve. Mobile users can browse through your website with ease.
LEARN MORE: Mobile SEO: A Guide To Optimizing Your Website For Mobile Phones
Conclusion
Accessibility is key to success when reducing bounce rate and boosting conversions. Start by making your website more approachable and accessible to provide visitors with an excellent web experience. If you need help optimizing your website for eCommerce SEO or other digital marketing strategies, get in touch with an SEO agency soon.
Contact our digital marketing agency in Singapore at 6391-0930 for more tips and tricks.
