Whether big or small, a good web design matters to all businesses. You should know that the way your website looks can make or break the impression of your customers.
Just like in job interviews, if an applicant looks sloppy, unkempt, and wears improper attire, no employers would ever think or trust to hire them. The same is true for your website.
Even though someone discovers your brand on the search result, they would leave right away if it takes time to load, has too much text, no white space, and many more. As such, there will be less lead and traffic to your web pages.
In that case, let us show you the step-by-step process of web development in Singapore. Doing so should help you and others to produce a good web design for your brand.
Here are the six steps of the web design process that businesses can follow.
6 Steps Of The Web Design Process For Businesses
The web design process works a bit differently from one another. Take note that everything depends on your expertise and the type of industry your business is in. That is why you should take your time on each step before moving on to the next one.
STEP 1: DEFINE THE PROJECT.
In this initial stage, you have to evaluate your brand before you start creating a web design.
Here, you have to be honest with yourself and note down your strengths, weaknesses, and even threats that may come in the way of your web development project. Doing so should help you come up with an outline of your website’s end goal.
To do so, you have to answer the following:
- Who is the target audience for your website?
- What do you think they will expect to find or do there?
- What is the aim of your website? Is it to inform or sell anyone?
- If you have competitors, how do their websites operate?
Your answers to these questions can help you outline the web design of your company. This trick gives a sense of direction so you would not get lost while designing the website.
STEP 2: PLAN THE STRATEGY.
After defining the project, you would experience scope creep during the web development of your business in Singapore. That means you would often find yourself changing one or two things in your plan since you come up with something better.
While there is nothing wrong with that, you might end up extending your project way too much. That is why you should set up a timeline to prevent delays, and as much as possible, try to focus on sorting out these three:
Sitemap and wireframes.
This phrase is about the architectural structure of your website. It explains the relationship and connection between web pages and their elements.
The content of your website has two purposes. One is to engage readers and make them take action, while the other is to drive and boost your website’s visibility on search engines using SEO practices.
Before you can create content for SEO, you need to come up with a blog topic. You can use these tools: Google Keyword Planner, Google Trends. And Screaming Frog’s SEO Spider to make the brainstorming and process run smoothly.
STEP 3: MIND THE VISUAL ELEMENTS.
Once the copywriters finish all the content a website should have, the web design process starts. At this point, the web development begins right after you provide the following that you would like your website to have and your target audience would see.
- The logo and colour palette of the web design
- The final images that match your brand’s objectives
STEP 4: WEBSITE DEVELOPMENT.
The web design of a website is only the front, and there are many more things happening behind the scenes, which are called the back end. Here you have to go through the rest of the list to make sure your website would become smooth and responsive to all screen sizes.
- Include content management system (CMS)
- Develop functionality from forms to social media.
- Add accessibility features so everyone would have access to the website.
STEP 5: CONDUCT A TEST DRIVE.
The web design process is not yet complete without conducting a test drive. Just like buying a car, you have to check if all the features and functionality works well.
Besides inspecting the website in different browsers and devices, configure the hosting environment, test website links and navigation. Also, while you are conducting the test drive, make time to check sprawling, grammar, and clarify the content.
If you notice the website loads slower, review the programming of the web design and try to compress the images and clear the cache. Doing so should help the website load much faster within three seconds.
STEP 6: LAUNCH THE WEBSITE.
Once you have checked everything and notice nothing wrong, then it is good to go on live. Going live means the public would be able to discover your website on the search engines and land on the web design of your business.
Remember, once your website goes live, maintain its features and functionality so the visitors will not encounter any problems while browsing your website.
A good web design of a business can be a recipe for success. Keep in mind that the way your website looks represents your brand. In the long run, your web design would leave a mark in your target audience’s mind, and when they see it, they know it is yours.
Consider partnering with a digital marketing company in Singapore like OOm to help you produce an aesthetically pleasing and easy to navigate online platform for your business.