Digital Performance Marketing Specialist (In-House)

Management

• Knowledge Sharing Culture
• Chances of Career Advancement
• Flexible Cash Benefits

Role Overview:

 
If you’re one for digital marketing trends, insights and analytics then this role is made for you! As a Digital Marketing Performance Specialist, you will be required to understand the client’s business and competitive landscape, along with planning, managing, developing and optimising in-house campaigns across digital platforms accordingly.
 

Job Description:

• Plan, set up, manage and optimise in-house campaigns on Google, Facebook, Instagram, YouTube and Linkedin.
• Track, measure and deliver leads from our online marketing campaigns.
• Conduct Keyword Research and Creation of Ads Copies.
• Sync with the SEO team to optimise a holistic search strategy.
• FConduct Market Research and Competitor Analysis.
• Set up tracking on various platforms to measure campaign performance.
• Review campaign performance with team members and provide insights and recommendations
• Review and study trends in the market to train and upgrade skillset and knowledge.
• Work closely with the in-house marketing team for any other ad-hoc duties assigned.

Job Requirements:

• 3 years of experience in Performance Marketing in relations to paid media
• Possess excellent experience in managing and optimising Google Marketing Solutions (SEM, display, video), Facebook, Instagram and Linkedin marketing solutions
• Please provide case studies from your work experience
• Possess excellent experience in analytics to provide insights on data analysis
• Demonstrate an understanding of content management system (CMS) and user experience on websites or landing page
• Excellent written and oral communication is a must.
• Able to navigate within a multi-department environment
• Ability to react quickly to situations and provide workable solutions
• Able to work in a fast-paced environment
• Strong passion for performance marketing and digital
• Good time management and organisational skills