Home Careers Digital Performance Marketing Specialist (In-House)


  • Knowledge Sharing Culture
  • Chances of Career Advancement
  • Flexible Cash Benefits


Role Overview:

If you’re one for digital marketing trends, insights and analytics then this role is made for you! As a Digital Marketing Performance Specialist, you will be required to understand the client’s business and competitive landscape, along with planning, managing, developing and optimising in-house campaigns across digital platforms accordingly.

Job Description:


  • Plan, set up, manage and optimise in-house campaigns on Google, Facebook, Instagram, YouTube and Linkedin.
  • Track, measure and deliver leads from our online marketing campaigns.
  • Conduct Keyword Research and Creation of Ads Copies.
  • Sync with the SEO team to optimise a holistic search strategy.
  • FConduct Market Research and Competitor Analysis.
  • Set up tracking on various platforms to measure campaign performance.
  • Review campaign performance with team members and provide insights and recommendations
  • Review and study trends in the market to train and upgrade skillset and knowledge.
  • Work closely with the in-house marketing team for any other ad-hoc duties assigned.


Job Requirements:


  • 3 years of experience in Performance Marketing in relations to paid media
  • Possess excellent experience in managing and optimising Google Marketing Solutions (SEM, display, video), Facebook, Instagram and Linkedin marketing solutions
  • Please provide case studies from your work experience
  • Possess excellent experience in analytics to provide insights on data analysis
  • Demonstrate an understanding of content management system (CMS) and user experience on websites or landing page
  • Excellent written and oral communication is a must.
  • Able to navigate within a multi-department environment
  • Ability to react quickly to situations and provide workable solutions
  • Able to work in a fast-paced environment
  • Strong passion for performance marketing and digital
  • Good time management and organisational skills


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