Increase Box Subscriptions.
Prior to engaging OOm, Sophie & Toffee has only been running boost posts on Facebook. Since November 2020, after engaging OOm’s services, the agency has initiated various ad campaigns directed to increase Disney and Elves Box subscriptions on their website.
OOm ran Facebook Ads in video and carousel format. The ad copies includes call-to-action: Subscribe, that directs potential subscribers to Sophie & Toffee’s subscription web page.
3 groups of audiences were targeted for the ads.
Generic interests: These are people who are interested in the items that Sophie & Toffee sells. E.g people who showed interests in handicraft or decorative arts.
Lookalike audiences: To expand the reach beyond people who have interacted with Sophie & Toffee audiences, other FB users who have similar user behaviour e.g those who have engaged with their Facebook page and website visitors were being targeted.
Remarketing: In order to push through the final conversion action, customers who have added to cart but not checked out were shown the ad to remind them of the subscription box and drive them to make the purchase.
Other than Singapore, audiences in Australia, Canada, United Kingdom and the United States were being targeted for the ads. This is the advantage of an ecommerce business, it can transcend geographical boundaries and extend the reach of brand awareness.
We had a chance to work with OOm Pte Ltd and would like to say that they have exceptional professionalism in this field of expertise.
Definitely a must go company if you need professional advice. As someone new to digital marketing, OOm Pte Ltd has guided us along the way with their knowledge and transparency every step of the way. Thus, we are able to better manage our budget and our expectations.
As an agency, value added service is what matters. Their dedicated service quality extends more than just during the operating hours. I am impressed their time spent after office hours and weekends just to stay competitive digitally.
Sophie & Toffee
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